The Weeknd’s 'Starboy' Video Gets MTV EMA ‘Best Video’ Nomination Before It’s Actually Been Released
The Weeknd just picked up an MTV EMA ‘Best Video’ nomination for his unreleased “Starboy” video.
Tomorrow, The Weeknd will release a video for his and Daft Punk’s new song, the title track off Abel Tesfaye’s forthcoming Amharic-influenced Starboy album. The video, we now know, is directed by frequent Weeknd collaborator Grant Singer.
To be clear, it’s not out yet. But that didn’t stop MTV from nominating it for “Best Video” at the upcoming MTV Europe Music Awards (EMAs), coming up Sunday, November 6th, in Rotterdam.
“Starboy” is nominated right alongside Beyoncé (“Formation”), Coldplay (“Up&Up”), Kanye West (“Famous”) and Tame Impala (“The Less I Know the Better”).
Interestingly, the MTV EMAs rely on popular vote.
“As always, MTV is relying on the fans to pick the winners of each category so make sure you let us know who deserves to win by voting!” the broadcaster points out on their website.
So yes, that means MTV is encouraging fans to vote, or not vote, for a video they’ve not yet seen. Are they using some sort of trust system?
Starboy the album is out November 25. Stay tuned for more news on “Starboy” the video.
— The Weeknd (@theweeknd) September 27, 2016
It's imminent. pic.twitter.com/3RnjhKSgie
— Grant Singer (@grant_singer) September 27, 2016