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Photo by Mustapha Elhamlili. Courtesy of 1-54/SUTTON.

Africa Does It Better: Here's What Happened at 1-54 Contemporary African Art Fair Marrakech

1-54 Marrakech was all Africa, everywhere.

"Africa does it better" is the concluding sentiment from last weekend's 1-54 Contemporary African Art Fair in Marrakech—the first edition of the Europe-born fair on the African continent.

1-54 was held in La Mamounia Hotel, one of the most glamorous venues in Marrakech. Cosmopolitan and elegant, the hotel was an emblematic setting for the fair's African "homecoming." Such an esteemed launching point set the expectations of the fair high. Another factor to the anticipation of 1-54 Marrakech was the fact that the fair was the banner event of an art-filled weekend. 1-54's other editions in London and New York run concurrent to major international art fairs in those cities, therefore 1-54, both smaller in size and niche in its focus, is an auxiliary event. Last weekend, however, there was no buffer—1-54 was the featured event. The international arts community had Marrakech, and truly all of Africa, on radar.


The fair excelled. The celebration of art was a pan-African event: Over 4,000 local and international visitors attended 1-54, the fair reports. Among spectators and collectors were representatives from other African art institutions, like the Smithsonian National Museum of African Art hailing from Washington, D.C., and Cape Town's Zeitz MOCAA.

Photo by Adnane Zemmama. Courtesy of 1-54/SUTTON.

Local art institutions added to the celebration by debuting impressive exhibitions on African art. The opening night of the exhibit, Africa is No Island, at the Museum of Contemporary Art Al Madden (MACAAL) was especially spectacular. That night, two lanes of taxis snaked outside of the museum compound's long, palm tree-lined driveway. At the entry door, red carpets, velvet ropes and a strict guest list made this an out-of-ordinary art event.

Housed inside a fabulously modern museum, the exhibit Africa is No Island gathers over 40 emerging and established photographers from across the Africa continent, who "reinvest the imagination related to the African continent and address universal cultural issues such as tradition, spirituality, family and environment in the context of daily and current experiences." Photographers featured in the exhibit include Sammy Baloji, Joana Choumali, Fatoumata Diabate and a lineup of Moroccan artists as well.

The indicator of the exhibition opening being a particularly African celebration was felt outside: A massive tent erected on the museum grounds featured live music performances from Congolese, Moroccan, and east African bands. In true African fashion attendees ate and danced until early next morning.

Montresso Art Foundation, an artist residency and art space in the Moroccan countryside, also debuted an exhibition on African art. In-Discipline #1 showcases five Beninese artists—Dominique Zinkpé, who is also the curator of the show, Charly d'Almeida, Gérard Quenum, Nathanaël Vodouhé, and Ishola Akpo—whose works "mirror the reflections of our world and continent" through various mediums. Another breathtaking display of African architecture and design, Montresso sits against the backdrop of Morocco's snow-capped Atlas Mountains.

The 1-54 experience in Marrakech was refreshing in that its unapologetic tone of Africa prevailed. Whether indoors in any of the well-appointed venues and observing collections of the world's best art, or outdoors in the Moroccan medina witnessing the electric pace of Marrakech, it was all Africa, everywhere. 1-54 raised the profile of the art scene in Marrakech, and perhaps more importantly, also elevated the perception and understanding of what Africa can produce—both in the minds of non-Africans and Africans alike.

Nadia Sesay is a Sierra Leonean based in Washington, D.C., traveling the world to indulge in art. She is the Editor of BLANC Modern Africa, a magazine on contemporary art and culture inspired exclusively by Africa and its Diaspora.

Interview

Interview: Terri Is Stepping Out of the Shadows

We talk to the Wizkid-signed artist about the story behind the massive hit "Soco" and his latest Afro Series EP.

Certain afrobeats songs have made in-roads in international markets and paved the way for the genre's ceaselessly-rising widespread recognition. Among these history-defining songs were D'banj's "Oliver Twist," Tekno's "Pana," Davido's "If" & "Fall," Runtown's "Mad Over You," and of course, Wizkid's "Soco." Wizkid released "Soco" under his label imprint, Starboy Entertainment in March 2018, and the song spread like wildfire across Africa and beyond. "Soco" was an Afro-pop wonder delivered at a time when the 'afrobeats to the world' movement was gathering steam, further cementing its electric nature. The Northboi-produced song was co-signed by celebrities across the world like Rihanna, Cardi B, and Paul Pogba and has accrued well over a hundred million streams across streaming platforms worldwide.

"Soco" was not only a trailblazer amongst mid-2010s afrobeats records, it was also the introduction of the first Wizkid-signed artist, Terri. Just weeks before "Soco" was released, Terri was discovered by Wizkid's longtime producer, Mutay, who saw him covering the song "Oshe" on social media.

Before "Soco," Terri Akewe was well on his way to fame. At fifteen, he had performed at street carnivals in his neighbourhood and, one time, was carried all the way home by neighbours after winning a Coca-Cola sponsored singing competition. Before his life-changing meeting with Wizkid, Terri had a seven-track EP ready for release, as well as a viral song titled "Voices." "One time I was on set with the video director T.G Omori, he told me that 'Voices' was the first time he heard of me" Terri tells me as we settle on a plush couch at his home in Lagos.

Regardless of Terri's initial career trajectory; signing to a label headed by afrobeats' biggest superstar was bound to accelerate his musical journey, and at the same time, cast a huge shadow of expectation on his career, especially given a debut as spectacular as "Soco." With his latest EP, Afro Series, powered by the sensational single "Ojoro," one thing is clear: Terri is stepping out of the shadows into his own spotlight and he is doing it on his own terms.

This interview has been edited and condensed for clarity.

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