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25K

South African Rapper 25K Drops 'Pheli Makaveli (Intro)' After Signing With Sony Music

Pretoria rapper 25K has released his highly anticipated single "Pheli Makaveli (Intro)" to launch pre-orders for his upcoming titular debut album Pheli Makaveli.

Pretoria's trap rapper 25Khas announced that he is officially signed with Sony Music Entertainment Africa. Following months of teasing fans, 25K has finally delivered "Pheli Makaveli (Intro)", a single off his upcoming debut album Pheli Makaveli. The song is a bass-dropping, energy tripping-single that is expected of an artist who just broke into international markets. Curated by hip-hop artist Zoocci Coke Dope, the Pheli Makaveli album is due to drop at the end of July, following the release of two more singles "Hustler's Prayer" and "Trap Jumpin''.


Read: How a 3-Year-Old Song Earned SA Artist 25K a Deal with Universal & a Co-Sign From AKA

The single traces out 25K's career rise since a few years ago. Switching seamlessly between English and Setswana, 25K rides the beat with unmatched lyrical ease and rhythm. "Pheli Makaveli (Intro)", an ode to 25K's hometown of Atteridgeville ends with snippets of interviews with criminals and victims of crime, a plea for government's intervention to alleviate poverty in the area. At just 27, 25K resonates with many young men who are left to hustle from themselves. "Pheli Makaveli (Intro)" is the honourable single that signifies his partnership with the Sony Music Entertainment Africa which has been in the works for a couple of years.

Sony Music Entertainment Africa A&R Manager Lutendo Kungoane 'Sliqe', shared their admiration for 25K soon after the official announcement of his signing.

"25K is a great addition to the hip-hop op roster at Sony Music. He brings hope, edge, community, truth and love to the stable. This is his debut album and I'm glad we're on his side and a part of his history. Hip-hop has evolved over the years and we're all getting a front seat to the Pheli Makaveli show. South Africans all over the country will grow to love the raw, floetic, storytelling trap star, 25K."

Born Lehlohonolo Molefe, 25K was raised in Atteridgeville, west of Pretoria and an hour from Johannesburg. His rap journey shot up during his teenage years when he entered a talent show in Grade 10, where he rapped to DJ Khaled's "I'm On One" instrumental. In 2019, 25K broke onto the scene with his hit singe "Culture Vulture", inspired by the supposed lack of innovation in South Africa's hip-hop scene. The single caught the attention of industry greats Cassper Nyovest and AKA who decided to feature on the "Culture Vulture" remix alongside Emtee. The song went on to win Best Remix at the South African Hip Hop Awards.

Stream to "Pheli Makaveli (Intro) on Spotify.

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(Photo by Timothy Norris/Getty Images for Coachella)

Black Coffee & Tresor’s Work On Drake’s New Album Speaks to the Rise of South African Music

Unlike the Kendrick Lamar-curated Black Panther: The Album or Beyoncé’s The Lion King: The Gift album which had hints of South African flavours on them, Honestly, Nevermind is imbued with them.

On the 16th of June, news that rap superstar Drakewas dropping a surprise album first hit the internet. As with any of his releases, the announcement sent people into a frenzy. Leading up to the drop, the OVO camp, as part of a subtle and timely album rollout, put out a track list. Included in it as one of the album’s executive producers was South African super producer, DJ and artist Black Coffee. His name was listed amongst Drake’s regular collaborators and business partners, Noah 40 Shebib, Oliver El-Khatib and Noel Cadastre.

The two artists have previously collaborated on the remake of Black Coffee’s seminal 2009 hit “Superman.” Drake’s take on the instrumental and composition, “Get It Together,” was released almost a decade later on his 2017 playlist More Life. When the song dropped, the reviews and public reactions were split because of the original vocalist Bucie being replaced by then-burgeoning British singer Jorja Smith.

Fast forward to 2022, Black Coffee has a ‘Best Dance/Electronic’ Grammy award for his 2021 album Subconsciously, and has played at the biggest stages across the globe. It then shouldn’t come as a surprise that when putting together his experimental dance album, Drake tapped the South African producer to oversee and shape the sonic and creative direction of the album.

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Photo by LUCA SOLA/AFP via Getty Images

Black Coffee Brings South African Magic to Drake's New Album, 'Honestly, Nevermind'

The star South African DJ, alongside his son Esona Tyolo and singer Tresor, give Honestly, Nevermind that classic South African house music flair.

South African house DJ Black Coffee is known for his expertise in the game, and now he's brought his son up-and-comer Esona Tyolointo the mix, too. The duo appears on a number of tracks on Canadian rapper Drake's surprise-released new album, Honestly, Nevermind. The 14-project record sees the "Started From The Bottom" rapper explore popular South African afro-house sounds, and the King of SA house himself makes the album buzz and bounce.

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Photo Credit: Damilare Kuku

Damilare Kuku on How Real Life Inspired Her Hit Novel ‘Nearly All The Men in Lagos Are Mad’

OkayAfrica spoke to author Damilare Kuku about her salient breakout novel ‘Nearly All The Men in Lagos Are Mad.’

Damilare Kuku is new to Nigeria’s literary scene. But her short story collection, Nearly All The Men in Lagos Are Mad, came with a buzz. Released in October 2021, the book is a collection of twelve salient tales of young Nigerians in Lagos. Capturing the complexion of the city, it grapples with themes like love, sex, deceit, infidelity, companionship, and heartbreak.

The characters in Nearly All The Men in Lagos Are Mad are women. However, they are not just any kind of women. They are people with whom Kuku shares certain connections with.

Some of these women are friends, close acquaintances, and relatives. "One of the aims of my work as a creative artist is bringing human beings closer, especially women," Kuku told OkayAfrica. "Because women need to know that whatever they are going through, they are not alone. There are other people with the same thing happening to them."

Kuku, who loved reading books as a child, grew up between Lagos and Ile-Ife. Before her debut novel became a hit, Damilare played roles in movies. She’s made appearances in Africa Magic's television series Unbroken and Nollywood blockbusters like The Set-Up (2019), Chief Daddy (2018), and Love is War (2019). As her writing career enjoys attention and success, she landed her most important Nollywood role yet — in the Biodun Stephen-directed drama The Wildflower, released in May.

OkayAfrica caught up with Kuku on Zoom to talk about this anthology work, its inspiration, and her most important role in Nollywood yet.

Damilare Kuku book

How did you come up with the title?

The title of the novel came to me after a prayer session. I'm an unapologetic child of God, which means I rely heavily on God. I was actually in between projects and remembered I was in my one-room apartment in Yaba, Lagos — a very cute little place. I liked it, and I was so proud of the space.

Whenever I am not working, I pray. Somehow, somewhere, I was praying, inspiration came and was like, "how about you write a novel titled Nearly All The Men in Lagos Are Mad?" It wasn't even the inspiration for the stories; it was only the title. So immediately, I sent the title to a very well-known Nollywood actor's assistant. I never got a response, which discouraged me a bit, but I thought maybe it wasn't the right time, so I let it go. This was in 2019. A year later, I submitted a book to my publisher. This was the publisher who later published Nearly All The Men in Lagos Are Mad, and they were like we see potential, and we'd love you to come in for a meeting. So I went in for a meeting and they wanted to sign me on the spot.

Your book deals with themes like deceit, companionship, infidelity, social class, friendship, and heartbreak. Was there any of these themes you wanted readers to pay more attention to?

All stories in the novel are as personal as they can be. I don't have a story in the book, but each story was carefully written, which is interesting because I had all of these things written out, hoping anybody reading the book would get the message. When the message was clear, it was pretty comforting. Every particular story was of clear intention. The same thing with any of my work has always been clear. I'm always delighted when people see my message's clarity. Each story is a love letter to some woman I know.

In the story “Beard Gang” from Nearly All The Men in Lagos Are Mad, you explored how Gay men use marriage to straight women to conceal and hide their sexual orientation. Do you think Nearly All The Men in Lagos helped in any way to pinpoint how this is problematic?

Firstly LGBTQ+ community is very precious, and I'm cautious with what I say. I believe my work mirrors what is going on in the society. Take from it what you will. I tell most people I'm not here to educate you, and I'm more of a timekeeper. That's what I am as a writer. I'm saying this is what is happening. As Damilare, I believe people should be who they want to be. People should learn to accept people for who they are. That's my phenomenon; that is my theory about life. When a person shows you who they are, accept them, but on the other hand, I'm not doing that in this book. I'm simply saying that this is where our society is. Read it and then take from it what you will.

Because it would be foolhardy of me to say this is wrong or right. I'm not here to teach anybody, I'm just here to mirror the society and say how it is. I've had many reporters ask me what my view on queer people is. I don't have an opinion, and that's not because I'm trying to play it safe, but this is what society is.

Damilare Kuku green shirt

"I'm very intentional with my work, and I feel like, as a woman, I can only share stories about what it feels like to be a woman," Damilare Kuku said.

Photo Credit: Damilare Kuku

Let’s talk about the theme of sex. Why was it so essential to the stories being told in your novel?

For me, it was the characters telling their stories, and I can remember older people who had read the book who called me and said, "Is this what is happening now?" and I said yes. I told them it was different from their time when women were very conservative about their sexual life and sexuality. Nowadays, if a woman consents to sex, she's doing it of her own free will. So is that necessarily a good or a bad thing? Then again, it is not my place because if I pass judgment as a writer, I'm not doing my job telling the story. It is left to the readers to make with it what they will. I remember I did an interview a while ago and the interviewer and critic called NALMILAM not too far from pornography, and I laughed. Similarly, the book is dedicated to my mom Oluremi Abake. She started reading the book, but she also says the sex talk is a bit too much for her. But I feel like it's a normal phenomenon; young people living in Lagos are having sex, so why sugar coat it?

Was there any story in Nearly All The Men in Lagos Are Mad that was tedious or mentally draining to write?

The only thing that was quite tedious was emotions. So when my friends — the inspirations behind the stories — went through what they went through, I related as a listener. To write about their experiences, you have to become them. So I found myself being them. Sometimes I would even cry. In the story "Ode-plus complex," the main character (Jide) was a family member's experience. I became the character to understand what they went through, which helped me as an actor. It was very therapeutic.

Let's talk about your latest role in The Wildflower. Share with me what it was like to play the role

As I said, I'm very intentional with my work, and I feel like, as a woman, I can only share stories about what it feels like to be a woman, either through what friends have been through or what I know someone else has gone through. I can tell what other women go through because I am one myself, so when I got the role in The Wildflower, after several auditions, I was very excited. I wanted to tell the story of women and what they go through, abuse in the workplace and many girls go through that. They are being marginalized. Women go through a lot, and most times, some people who do these things to us don't think they've abused the woman.

In The Wildflower, my character was abused by her boss, and there was a scene after the abuse where he said to her, "If only you've been a little bit more cooperative..." and I believe most men think like this. They think, "I didn't rape you — we had sex." But no, it's rape. I told you "no." You didn't listen and went ahead to do what you wanted. When someone says "no," no should mean no. I have often heard some ridiculous views like, "when an African woman says no, she means maybe."

We are here in a society where men don't respect boundaries. They don't respect personal space, and they think it's okay to touch a girl because she's wearing a short skirt. I read a review about The Wildflower from a popular site, and the reviewer said, "absolutely not recommended because abuse has been talked about," and I actually wish I could talk to the person and say, "just because abuse has been talked about many times, doesn't mean it shouldn't be explored."






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