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South African Rapper 25K Drops 'Pheli Makaveli (Intro)' After Signing With Sony Music

Pretoria rapper 25K has released his highly anticipated single "Pheli Makaveli (Intro)" to launch pre-orders for his upcoming titular debut album Pheli Makaveli.

Pretoria's trap rapper 25K has announced that he is officially signed with Sony Music Entertainment Africa. Following months of teasing fans, 25K has finally delivered "Pheli Makaveli (Intro)", a single off his upcoming debut album Pheli Makaveli. The song is a bass-dropping, energy tripping-single that is expected of an artist who just broke into international markets. Curated by hip-hop artist Zoocci Coke Dope, the Pheli Makaveli album is due to drop at the end of July, following the release of two more singles "Hustler's Prayer" and "Trap Jumpin''.


Read: How a 3-Year-Old Song Earned SA Artist 25K a Deal with Universal & a Co-Sign From AKA

The single traces out 25K's career rise since a few years ago. Switching seamlessly between English and Setswana, 25K rides the beat with unmatched lyrical ease and rhythm. "Pheli Makaveli (Intro)", an ode to 25K's hometown of Atteridgeville ends with snippets of interviews with criminals and victims of crime, a plea for government's intervention to alleviate poverty in the area. At just 27, 25K resonates with many young men who are left to hustle from themselves. "Pheli Makaveli (Intro)" is the honourable single that signifies his partnership with the Sony Music Entertainment Africa which has been in the works for a couple of years.

Sony Music Entertainment Africa A&R Manager Lutendo Kungoane 'Sliqe', shared their admiration for 25K soon after the official announcement of his signing.

"25K is a great addition to the hip-hop op roster at Sony Music. He brings hope, edge, community, truth and love to the stable. This is his debut album and I'm glad we're on his side and a part of his history. Hip-hop has evolved over the years and we're all getting a front seat to the Pheli Makaveli show. South Africans all over the country will grow to love the raw, floetic, storytelling trap star, 25K."

Born Lehlohonolo Molefe, 25K was raised in Atteridgeville, west of Pretoria and an hour from Johannesburg. His rap journey shot up during his teenage years when he entered a talent show in Grade 10, where he rapped to DJ Khaled's "I'm On One" instrumental. In 2019, 25K broke onto the scene with his hit singe "Culture Vulture", inspired by the supposed lack of innovation in South Africa's hip-hop scene. The single caught the attention of industry greats Cassper Nyovest and AKA who decided to feature on the "Culture Vulture" remix alongside Emtee. The song went on to win Best Remix at the South African Hip Hop Awards.

Stream to "Pheli Makaveli (Intro) on Spotify.

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Wizkid, Tems, Black Coffee & More Nominated For 2022 Grammy Awards

See the full list of African artists honored during Tuesday's nomination ceremony.

Next year's Grammy nominations are in and Africa showed up and out!

The 64th annual Grammy music awards are on the horizon, and Tuesday's nomination ceremony covered a lot of ground within the music industry. Not surprisingly, Wizkid's Made In Lagos (Deluxe) received a nod for Best Global Music album, with the stellar and globally adorned track "Essence" featuring Nigeria's Tems being nominated for Best Global Music Performance. Nigerian favorites Femi and Made Kuti's joint project Legacy+ received a nomination under the Best Global Music Album category.

Other notable nods include; Beninese singer-songwriter Angélique Kidjo's collaboration with Nigerian powerhouse Burna Boy, as well her performance with American cellist Yo-Yo Ma received under the Global Music Performance category. South Africa's Black Coffee's album Subconsciously made its mark within the Best Dance/Electronic Music Album category with his own nomination, and Ghanaian artist Rocky Dawuni under Best Global Music Album.

The music ceremony will be hosted in Los Angeles, US on January 31 2022 and we're excited to see who snags the highly coveted awards during next year's ceremony. In the meantime, let us know on Twitter who you're excited to see perform.

Keep scrolling to see the full list of African artists nominated for next year's Grammy award ceremony.

Check out the full list of nominees here.

Best Global Music Performance

"Mohabbat," Arooj Aftab

"Do Yourself," Angelique Kidjo and Burna Boy

"Pà Pá Pà," Femi Kuti

"Blewu," Yo-Yo Ma and Angelique Kidjo

"Essence," Wizkid featuring Tems

Best Global Music Album

"Voice Of Bunbon, Vol. 1," Rocky Dawuni

"East West Players Presents: Daniel Ho and Friends Live in Concert," Daniel Ho and Friends

"Mother Nature," Angelique Kidjo

"Legacy +," Femi Kuti and Made Kuti

"Made In Lagos: Deluxe Edition," Wizkid

Best Dance/Electronic Music Album

"Subconsciously," Black Coffee

"Fallen Embers," Illenium

"Music Is the Weapon (Reloaded)," Major Lazer

"Shockwave," Marshmello

"Free Love," Sylvan Esso

"Judgement," Ten City

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