Popular
Image courtesy of Melanin Unscripted.

Alton Mason Shares the Lagos-Shot, Coming-of-Age Short Film 'Rise In Light'

The model's new project was released as a social impact campaign to help COVID-19 relief in Nigeria in collaboration with Melanin Unscripted.

Model and artist Alton Mason shares his new coming-of-age short film "Rise In Light," in collaboration with Melanin Unscripted.

The stunning visuals were shot in Lagos as an introduction to the model's musical debut "Gimmie Gimmie," and has doubled as a social impact campaign in the face of the current pandemic. Mason and Melanin Unscripted founder Amarachi Nwosu set out with a goal of raising $10,000 for the Nigerian-based Khan Foundation to help provide relief packages for families on the ground, and were able to reach their goal in just 24-hours.

"Rise in Light is a movement created by the youth to inspire and ignite the future leaders of our world," says Mason of the campaign. "It's a call for change, evidence of freedom and the expression of love and joy."

The model visited Lagos for the first time last year when filming. "The moment I landed and drove into the city of Lagos, all of those American perceptions, based on fear, were proven false," Mason tells Vogue of his time in Nigeria. I was immediately captivated by nature, the land, the buildings, the water, and the spirit of the country, which made me free to create the song and video in this sacred place. I felt home."


Rise In Light • Starring Alton Mason youtu.be

The visual was directed by Nwosu and shot by artist and cinematographer soof Light, and incorporates various people and settings throughout Nigeria's largest city, including standout shots with a group of energetic youth at Tarkwa Bay. Nwosu says she wanted to use Lagos as more than just a backdrop for the video, but also open up an opportunity to create more community awareness.

"The main goal of the film was to show the concept of love, light and understanding," adds Nwosu. "It's a really dark and uncertain time in the world and we wanted to use our creativity to not only show a film representing reconnection to people, land, water and nature, but also make a difference in the lives of the communities we present. While many artists often come to Africa and use the aesthetics of the space, we wanted to be more considerate and use this film as a catalyst to actually help people on ground and make an impact."

Watch "Rise and Light" above and see more images from the shoot underneath.

Image courtesy of Melanin Unscripted.

Image courtesy of Melanin Unscripted.

Image courtesy of Melanin Unscripted.

Image courtesy of Melanin Unscripted.

Image courtesy of Melanin Unscripted.

Image courtesy of Melanin Unscripted.

Popular
(Photo by Dan Kitwood/Getty Images)

'This Is One Too Many'—African Union Condemns the Murder of George Floyd

"The African Union is distressed to witness yet another unwarranted execution of another African-American male."

The African Union Commission, has condemned the police killing of George Floyd and denounced ongoing racism against Black people in the United States.

In a statement released on Friday, the chairman of the African Union (AU), Moussa Faki Mahamat, recalled the Union's "Resolution on Racial Discrimination" which was established during the AU's First assembly in 1964, which denounces racism against African-Americans in the US. "The Chairperson of the African Union Commission firmly reaffirms and reiterates the African Union's rejection of the continuing discriminatory practices against Black citizens of the United States of America," read the statement.

Keep reading... Show less

get okayafrica in your inbox

popular.

#JusticeForUwa, Nigerians Demand Answers for Student Killed in Church

Nigerians are outraged by the continued gender-based violence in the country following the death of 22-year-old student Vera Omozuwa in a Benin City church.