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Check Out the New Trailer For Idris Elba's Upcoming Sitcom, 'In the Long Run'

The comedy, based on the actor's childhood arrives on March 29.

Last month, we learned new details about Idris Elba's new comedy series "In the Long Run" and now the show's official trailer has arrived.

The sitcom, which will premiere on Sky TV in the UK, is loosely based on the actor's childhood in London. Here's the full synopsis via Shadow and Act:


Set in London 1985, In the Long Run is about the Easmon family. Amid the tower blocks and shell suits, life for Walter (Elba) and Evelyn Easmon is all about quiet routine. They arrived from Sierra Leone 13 years ago and are happy earning enough to pay the bills with a bit left over to send back home. Walter works hard alongside his mate and neighbor Bagpipes (Bill Bailey) at the local factory while Evelyn patrols the estate selling make-up door-to-door. Their British born son Akuna and his best mate Scott hang out on the estate playing football and doing their best to dodge the local thugs.

But when Walter's brother Valentine arrives to the UK, his energy and lust for life changes everything. He crashes into their lives bringing laughter and chaos and igniting a passion for music in Akuna. And though he frustrates Evelyn and tests Walter's patience, Akuna adores his 'funcle' Valentine because after all, he is family.

The show also stars actors Bill Bailey, Kellie Shirley, Jimmy Akingbola and Mattie Boys. Elba is one of the shows executive producers, along with Gina Carter, Charlie Hanson is producing, Declan Lowney and Cecile Emeke direct and writers are Claire Downes, Ian Jarvis, Stuart Lane and Grace Ofori-Attah.

In the Long Run will premiere on March 29 and we're certainly looking forward to seeing Idris Elba flex his comedic chops. Watch the trailer below.

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Image courtesy of Daily Paper

Wekafore Releases Fela Kuti Inspired Collab With Daily Paper

The one-of-a-kind 'The Spirit Don't Die' capsule collection celebrates African heritage and a hope for a brighter future.

Amsterdam-based African streetwear brand Daily Paper has joined Nigerian fashion brand Wekafore in creating a unique capsule collection of note. The 'The Spirit Don't Die' collection is inspired by fashion and Nigerian activism icon Fela Kuti, but celebrates the bountiful beauty, potential, and heritage of Africans.

Nigerian designer Wekaforé Maniu Jibril, owner, and designer of the Wekafore brand has been hot since his 2013 debut. The brand has gone on to become a great success within the realm of West African fashion. Wekaforé represents a newer, more fearless generation of African designers and their latest collaborative collection tells the tale.

Daily Paper x Wekaforé 'The Spirit Don't Die' collectionImage courtesy of Daily Paper


The two popular brands share a rich history and intention to further African fashion's reputation in the world, as well as as a shared desire for raw necessity, organic growth, and authentic community engagement, development and, support. The fashion brands are making it known that street and casual wear are more than we once thought - fashion can be inclusive and fun. The stars truly aligned to bring us this partnership guided by similar core values and the hunger to celebrate Africa and her diasporas through fashion.

The Fela Kuti-inspired collection is filled with distinctive and bold pieces, honoring Africa's past while paving the way towards the future. Wekafore is known for their clear integration of West Africa's 1970's cultural golden age, and this limited collection speaks to those themes, making it a no-brainer to dedicate the line to the legendary King of Afrobeat, whose style never disappointed. It's clear to see how Kuti's influence inspired the exciting and vibrant creative renaissance seen in the collection. On using Kuti as his muse, Wekaforé says, "Like Fela, the pieces are very punk, very psychedelic, and very African at the same time. And that represents me 100%. And I think being able to speak that way through a platform like Daily Paper is a testament to contemporary African consciousness."


Image courtesy of Daily Paper

Daily Paper x Wekafore 'The Spirit Don't Die' Collection

Check out more of Daily Paper x Wekafore's collection 'The Spirit Don't Die' collection here.

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