Kwesta Releases New Single and Music Video Featuring Rich Homie Quan

Check out Kwesta and Rich Homie Quan's collaborative single and video.

After teasing the single for a week, Kwesta finally released "Run It Up." The song features ATL hip-hop artist Rich Homie Quan, who dominates the first half of the song with melodic raps and a catchy hook before the South African hip-hop superstar delivers a verse that reps his hood and reminisces of his come-up.


The music video for "Run It Up" shows Kwesta and Quan in the hood performing before various backgrounds that include spinning Gusheshes, rooftops and an excited audience of ordinary community members.

The visuals were filmed and directed by Ofentse Mwase aka Uncle Scrooch, who is also behind Kwesta's last video for "Vur Vai."

"Run It Up" is a departure from Kwesta's usual formula that has seen win the summer every year since 2016 when he released "Ngud'" and followed it up with "Spirit" in 2017 and "Vur Vai" last year. All the previous singles had a huge kwaito influence, which "Run It Up" doesn't have much of.

Only time will tell if "Run It Up" will resonate as the aforementioned singles.

It's not clear if "Run It Up" will be part of Kwesta's upcoming album DaKAR III, which will be a follow-up to the K1 lyricist's previous album DaKAR II (2016).

Watch the music video for "Run It Up" below and stream the song underneath:

Kwesta - Run It Up ft. Rich Homie Quan www.youtube.com



Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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