Photo by Sabelo Mkhabela.

Kwesta.

BMW South Africa Responds to Using Kwesta’s Song Without Permission on Latest Advert

BMW has responded to Kwesta three days after he called out the German car company for their latest advert that used his song without his permission.

Update 09/25: BMW South Africa has finally responded after callously releasing an advert using Kwesta's song without formal permission from the hip-hop star. This response follows public outcry after Kwesta shared the news on Twitter and indicated that he had consulted with his lawyers with regards to copyright infringement. Fans and followers of Twitter subsequently joined Kwesta in slamming BMW.

The German car company recently responded with a tepid apology stating that they "celebrate" the "legacy" of the song and are thus in communication with the artist's team. The details of how the company plans on correcting the use of the song in their advert are yet to be revealed.

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Kwesta has called out BMW South Africa for blatantly using his song without his permission and not crediting him. In a new advert promoting the new limited edition 330iS, BMW South Africa tapped into the BMW 3 Series' heritage in South Africa by using Kwesta's mega hit "Spirit". According to the artist, he wasn't contacted about the use of his song. The hip-hop super star took to Twitter to slam the German automobile manufacturer for their ad.

Kwesta released the Wale-assisted song in 2017, and it instantly became a hit in South Africa. Currently sitting at 6.5 million views on YouTube and close to 2 million streams on Spotify, "Spirit" is one of the biggest South African hip-hop songs of all time. The song celebrates township living especially for boys who grew up idolising older men and the cars they drove.

The second generation of the BMW compact sedan, the 325iS (E30) popularly known as a Gusheshe, has a cultural significance dating back to a golden era in SA townships (especially Soweto) post-apartheid. A time when, kwaito, a homebred music genre, was booming and BMW models (especially the Gusheshe which was produced between 1982 and 1994) featured in the music videos of the time, a trend which continues to this day. "Spirit" references kwaito and samples the song "These Tears" by the house music duo Spiritchaser.

For their ad, BMW remade "Spirit" using the same sample and similar drum pattern (needless to say the song isn't that great) and also lifted the song's music video which portrays township life. The "Spirit" music video captures quintessential Soweto activities, with BMW 325is spinning and also pays homage to the successful "grootman", a term given to older men society looks up to.

The music video was not only a hit because it featured Wale in Soweto, but because it organically depicted the childhood story of every Sowetan if not every South African.



The scandal has South Africa riled up because BMW has cultural significance, and their failure to acknowledge Kwesta's song is just disappointing. When brands get it wrong, South Africans, especially on Twitter, always call them to order. Recently, the liquor brand Savanna was called out for using "syavana", a term popularised by popular comedian Farieda Metsileng (@pharoahfi) and neither crediting nor inviting her to appear on the ad. After complaints on Twitter, the brand released another ad in which Metsileng appears. BMW has not responded to Kwesta.

Watch the BMW advert and "Spirit" music video video below and judge for yourself.

Kwesta - Spirit ft. Wale www.youtube.com

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Photo credits: Deeds Art

Tems Is Just Doing Her Thang In New Music Video 'Crazy Tings'

The Nigerian songstress is hell bent on taking over your summer playlist and it's getting harder to resist.

It has been a fantastic year for Tems. The Nigerian singer, producer, and songwriter achieved a platinum record for eternal banger Essence, her collaboration with fellow Nigerian superstar Wizkid, an MTV EMA nomination for Best African Artist, a billion worldwide video views, and over 350 million audio streams. Not to mention featuring on Canadian rapper Drake's blowout album Certified Lover Boy, the singer has also sold out every show she's booked.

The release of Tems's sophomore EP If Orange Was a Place solidified her place amongst the greats and it was received with gusto by fans and international audiences. A month after the release the Afrobeats singer has graced fans with a sultry music video to go along with equally as tantalizing lead single Crazy Tings. Conceptualized by the multitalented Tems, and directed by UAX, the music video follows a sensual Tems as she sings about needing space from a lying partner.

International audiences continue to rave over the songstress, with Tems delivering an impressive US TV debut on late-night talk show Jimmy Kimmel Live! this month. Essence continues to top international charts. While becoming the official song of the summer, the track peaked on the Billboard 100 Top 10, becoming the most Shazamed song in the United States and was remixed by Canadian musical heavyweight Justin Bieber, becoming the first song written by Nigerian artists to hit No.1 on Urban Radio.

Tems has been producing consistent hits since her debut in September 2020, and a year later, the singer's immense talent is securing her reputation as a world-class superstar.

Check out Tem's music video for single 'Crazy Tings' below

Tems - Crazy Tings (Official Video) www.youtube.com

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