Laduma Ngxokolo is a South African designer that is reinventing African inspired prints for a younger generation to engage with. Through his Cape Town based brand MAXHOSA, Ngxokolo incorporates knitwear designs from his native Xhosa culture as a way to preserve his heritage and share it with the world.
Originally raised in Port Elisabeth, Ngxokolo moved to Cape Town to expand his knowledge on the fashion industry. While the city hustle of Cape Town shaped his brand tremendously, the materials of his clothing stay true to its root and are sourced from his birthplace in Port Elisabeth. Since the launch of MAXHOSA, his clothing can be seen on the covers of magazines like ELLE and on major artists like Jidenna. While many have used African prints as a source of inspiration, few have been able to shape their brands around unique pattern making and still remain authentic like MAXHOSA.
Photo courtesy of Maxhosa by Laduma.
Photo courtesy of Maxhosa by Laduma.
Photo courtesy of Maxhosa by Laduma.
Photo courtesy of Maxhosa by Laduma.
Photo courtesy of Maxhosa by Laduma.
Photo courtesy of Maxhosa by Laduma.
Photo courtesy of Maxhosa by Laduma.
