In Conversation with Osborne Macharia: 'There is no excuse to creating sub-standard work just because it’s from ‘Africa’.'
The Kenyan photographer talks about his Afrofuturistic photoshoot for Africa's biggest horse racing and fashion event—the Durban July.
Osborne Macharia is a Kenyan visual artist and fine art photographer with an exquisite eye that is committed to capturing the unique and endless creative realities of the African continent. Back in 2016, Macharia created NYANYE, a stunningly refreshing editorial that photographed badass grannies "who were once corporate and government leaders in the 1970s but are now retired" and are now a part of Kenya's League of Extravagant Grannies, according to Macharia.
A few months later, he followed that body of work with a collective entitled Kabangu which captured eccentric hip-hop grandpas. Then last year, Marvel commissioned Macharia to create exclusive artwork for Black Panther wherein he introduced the world to the three "Blind Elders of Wakanda".
This year, Macharia is back with an Afrofuturistic photoshoot with Vodacom Red and South African designers Laduma Ngxokolo, Sindiso Khumalo and Rina Chunga Kutuma for this year's Durban July—South Africa (and Africa's) biggest annual horse racing and fashion extravaganza. The Durban July is currently underway and this year's theme is "Once Upon an African Future". The photoshoot seeks to create materials that personify Afrofuturism through combining historical elements, the present culture as well as the future aspirations of people of color whilst simultaneously creating universes that one wouldn't normally see.
We caught up with the visual artist to find out what Afrofuturism means to him as well as how he and his collaborators hope to shake the space up at this year's Durban July.
This interview has been edited for length and clarity.