Arts + Culture

African Creature On How Radical Self-Confidence Made Her the Hairstylist For Beyoncé, Solange and More

Brooklyn-based, Nigerian hairdresser, Susy Oludele shares her journey to success, and tells us why self-confidence is key to everything she does.

Five years ago the hairdresser also known as African Creature, Susy Oludele, was in her living room watching the video for Beyoncé's song, “Party," which features her sister, Solange, with a head of standout braids.


“Whoa, she got braids and she's in Brooklyn. Why didn't I do those braids?" Oludele thought to herself. “I'm going to do her braids one day, and I'm going to do them better." And then like most thoughts, she let it slip away. Two months later, around Thanksgiving, Oludele got an email, that read “Hey, Solange wants you to do her hair."

Oludule ignored it out of disbelief.

“I wake up in the morning," she remembers, “and there's another email that says 'Hey, so, do you want to do it or not."' I was like wow, this person is really serious. So, I started doing her hair. Then, I did Zoe Kravitz's hair, then Lala Anthony's, and then Beyoncé's."

The fact that Oludele's clientele list consists of top celebrities becomes unsurprising after seeing her work. From neon-laced box-braids, to meticulously seamed faux locs, Oludele's skills are their own best promoter. Take a scroll through her Instagram feed and irrepressible hair envy will likely ensue.

But, despite being emphatically confident in her abilities from an early age, her path still bore its fair share of bends. Knowing her desired destination, didn't necessarily translate to knowing exactly how to get there.

It's Monday morning when we meet, but Oludele doesn't appear to have even a slight case of the “start of the week blues." She's clad in “all black everything" but her energy colors our hour-long meeting inside her Brooklyn-based hair salon, Hair By Susy. I get the sense that there aren't many moments in the day when Susy isn't contagiously high-spirited. She's been this way for most of her life, she tells me.

“When I was nine years old, I thought to myself, 'I'm gonna be famous, but, I don't want to be famous for just anything, she quips. “I want to give the world something that the world doesn't have already. I want people to see me and know that, 'Oh, that's that girl that made a difference in our generation.' So, I always wanted to be famous with meaning."

The 27-year-old hair guru was born in the Bronx to Nigerian parents and lived in four different boroughs growing up. Her cross-cultural upbringing, equipped her with a go-getter mentality. “I'm telling you, being African, honestly, I'm glad. I'm actually glad I had that strength and that strictness in my family because that pushed me to want to do more," she says.

While a strict upbringing can keep some children sheltered and obedient, for Oludele it had the opposite effect. “It really made me lash out," she says. “I was a lash out kid. My parents were just like, 'what are we going to do with you?'"

At age 17 Oludele's parents decided to move to Wisconsin. She told them she was staying put. “I was like, “I got a plan, I don't know how it's gonna work, but I know it's going to be heavy," she remembers. Her solo journey began at McDonald's.

“It was my first job" she says. “I really wanted to work a nine to five position. I felt like, for our generation, having a career or being able to make money, meant having a nine to five, so that's what I aimed for. I knew I wanted something bigger, but I still strived for that nine to five. I ended up working there for not even week, a couple of days. I didn't even get my check."

Next, was a more fulfilling but equally difficult gig as a home health aid. “I was the youngest employee" Oludele says about the job which lasted two years. “Most people hated that job, because they paid us like eight dollars an hour, but I was so proud of the job because I loved helping people. I loved being around people. I learned a lot from the older people."

When she was eventually laid off, Oludele took that as a sign to go with what she knew. “I cried for like five minutes," she remembers. “I was like, 'Oh my god, what am I gonna do?' Then I was like, 'bing, bing, bing, bing: hair.' I know how to do that naturally."

Her journey towards notability in the hair industry took detours at times, and she speaks openly about the overwhelming sacrifice it required, but one thing that's remained unswerving throughout is her intense drive. She's motivated by both a desire to relate to others, and to maintain an acute sense of self.

“I feel like the most important thing that you have to have is confidence, like being confident in your work. I know that I'm the best. I know because I love people. Some people blow you off and make you wonder why you're doing what you do. But, I love people. I love what I do. Even if you're not a good person, I'm still gonna make sure your hair looks good. You know what I mean? This is what I love to do, at the end of the day. I'm not just doing it to be famous. This is love thing."

“If you're coming in to do box braids, it's not just gonna be any box braids. It's gonna be box braids that fit you. It's gonna be box braids for you. It's gonna be neat. It's gonna be clean. It's gonna be the best box braids you've ever had 'cause my energy, what I'm putting into your hair, I'm speaking life into what you're doing. I want you to leave thinking, "whoa, this is the best experience I've ever had. You really care about my hair. You have a great personality." I build a bond with anybody that comes in here."

As our conversation comes to an end, I ask her if she'd like to share any advice for others on the entrepreneurial come-up. But, it's not simply her advice that she thinks others should take. She implies, that much like her bright eyed, 9-year-old self, all the motivational insight you really need, is already bubbling within.

“Just know yourself, your intuition, and speak what you want into existence. Speak life on yourself, speak life around yourself, speak life into others, create inspiration for yourself. This is all work you have to do for yourself."

Image courtesy of African Creature.

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Photo: Leon Neal/Getty Images

How You Can Help Nigeria’s #EndSARS Protests

We round up some ways you can support the movement and its cause, no matter where you are in the world.

Widespread protests against Nigeria's notorious Special Anti-Robbery Squad (SARS) are becoming more of a revolution. The movement is an outcry from youths demanding a general reform of the country, majorly characterized by poor governance, with a focus on the harassment and assaults committed by SARS. The movement has been raging through the city of Lagos for the past three weeks, as protesters home and abroad have taken to the streets in masses to express their keen dissatisfaction.

Hashtags like #EndSARS, #EndPoliceBrutality, and #EndBadGovernanceInNigeria have brandished across all social media platforms to amplify the voices of the youth people fighting back. These hashtags have, in turn, gained traction with the help of celebrities like singers Rihanna, Demi Lovato, and Beyoncé, Twitter CEO Jack Dorsey, and many others. Nigerian stars, Falz, Runtown, Tiwa Savage, Davido, Wizkid, Burna Boy, and many more also joined in the movement, as many of them took to the streets with placards.

To date, the peacefully protesting Nigerians' needs have not been met. With said needs not being satisfied as they demand justice for lives lost due to the brutal and corrupt practices of police officers.

We have rounded up some ways you can support this movement and its cause, no matter where you are in the world.

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