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Black Coffee album cover for "Subconsciously"

Black Coffee Drops Highly Anticipated Album 'Subconsciously'

Black Coffee has officially released his latest album 'Subconsciously' featuring Sun-El Musician, Una Rams, Pharrell Williams, David Guetta, Usher and many more.

South African DJ, Black Coffee, has officially dropped his latest album Subconsciously. The wide-ranging album comes three years after international hit EP, Music Is King. The hotly anticipated Subconsciously features Sun-El Musician, Una Rams, Pharrell Williams, David Guetta and many more high profile artists. The album is sure to remind music fans why he is global house music icon.


Read: Listen to Black Coffee's Latest Single '10 Missed Calls'

The twelve track album is a diverse mix of sounds from R&B superstar Usher, Cassie, DJ Mag's number one DJ David Guetta and British multi-instrumentalist Jinadu . Single "10 Missed Calls" featuring Pharrell Williams and Jozzy which dropped last November is already a fan favourite. Sultry Puerto Rican singer Maxine Ashley and Sun-El Musician comes through with his vocals on gospel-evoking single "You Need Me". Black Coffee selected a couple of South Africa's youngest talent with rapper Una Rams lending his lyrical skills to "Flava" alongside colourful singer Tellaman.

Subconsciously is reportedly expected to be a career defining album for Black Coffee. The highly acclaimed DJ has a lot of international experience and yet manages to make his sound distinctive and addictive. His musical palate is always evolving with previous collaborations with Drake, Alicia Keys and Solomun resulting in successful hit tracks. Subconsciously already has reportedly become a hit just hours after the album release with a wave fans responding positively on social media.

Listen to Subconsciously on Spotify.

Listen to Subconsciously on Apple Music.


Interview
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Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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