Video

Mashayabhuqe KaMamba's Debut Music Video Is The Perfect Visual Embodiment Of Digital Maskandi

Digital Maskandi founder Mashayabhuqe KaMamba releases his debut music video with "Shandarabaa, Ekhelemendeh," featuring Okmalumkoolkat.


Last September, Durban-raised, Johannesburg-based musician Mashayabhuqe KaMamba dropped his much-anticipated collaboration with Boyzn Bucks rapper Okmalumkoolkat. The first single off the deluxe edition of his crucially overlooked 2013 debut release The Black Excellence Show EP, "Shandarabaa, Ekhelemendeh" (meaning "the awakening") saw the Digital Maskandi founder continue to showcase his fusion of traditional Zulu maskandi folk with electronic, trap-influenced sounds and vocals– though this time with Okmalumkoolkat's seamless non-linear flow.

Just over a year later, Mashayabhuqe now shares the track's gritty visuals. Shot in Johannesburg, mostly outside the Jeppe Hostel, the self-directed clip offered Mashayabhuqe the opportunity to showcase what he refers to as the essence of Digital Maskandi. "The video depicts the merging of two worlds, the traditional African man juxtaposed against the predominant Western influence in Africa, and how they co-exist in the modern day," he wrote in a message accompanying the video on YouTube. In an email to Okayafrica, the musician expanded on this merging of two worlds. "It's like taking a rural boy to urban areas and making him adapt to the changes (and vice versa)," he shared.

"We've got scenes that are relating to the topic [of the awakening]," Mashayabhuqe told us. "Like the kids burning condoms, it was a crazy idea... I wanted to push the envelope and go against the grain. It might be a complex idea and leave out ambiguity, but I really love it, and wanted it to be confusing. That scene alone makes the video for me. It's the awakening. It symbolises a few things like, 'there is no hope, we are hopeless as people nowadays.'"

Did Mashayabhuqe want his fans to take away a certain message from watching his video? "REALITY is more interesting than anything in the world," he says. "You might hate your reality but know that someone else thinks you're golden and unique. Just love your cultures and create dope things."

Follow Mashayabhuqe KaMamba on Facebook / Twitter / Instagram / Tumblr / Soundcloud.

Photo by Meztli Yoalli Rodríguez

Dying Lagoons Reveal Mexico’s Environmental Racism

In the heart of a traditionally Black and Indigenous use area in Southwest Mexico, decades of environmental destruction now threatens the existence of these communities.

On an early morning in September 2017, in a little fishing village in the Pacific coast of Oaxaca, called Zapotalito, thousands of dead fish floated on the surface of the Chacahua-Pastoría lagoons. A 7.1-magnitude earthquake, which rattled Mexico City on September 19, was felt as far down as Zapotalito, and the very next morning, its Black, Indigenous and poor Mestizo residents, who depend on the area's handful of lagoons for food and commerce, woke up to an awful smell and that terrible scene of floating fish.

Keep reading... Show less

get okayafrica in your inbox

popular.

Watch Focalistic & Vigro Deep’s New Music Video For ‘Ke Star’

The 'Lockdown Level 1 anthem' has come to life through fire visuals.