Photo by GEORGE NTONYA/AFP via Getty Images

Master KG (R), The South African DJ behind the global pop hit "Jerusalema", performs at the Sand Festival held on the beaches of Lake Malawi, in Salima on November 1, 2020.

Master KG Demands Royalties for the Commercial Use of 'Jerusalema' Videos

South African DJ, Master KG, has reportedly issued letters demanding licence fees from brands that have used his hit single 'Jerusalema' for profit through the globally popular #JerusalemaChallenge.

Master KG has reportedly filed letters of demand pertaining to licence fees for the illegal commercial use of his viral hit single "Jerusalema". This comes after the hit single started a global dance wave under the #JerusalemaChallenge which saw the creation of dance videos from music fans to large brand houses. Warner International, under which Master KG is cosigned, has reportedly sent out letters of demand of royalties to organisations that have allegedly used the single and the dance challenge for brand advertising and promotions.


Read: Master KG's 'Jerusalema (Remix)' Reaches Diamond Status in France

According to DW, a Warner spokesperson from Warner Germany stated that individuals would not be fined or need to obtain a license to use "Jerusalema" as part of the challenge in Germany, Austria and Switzerland. However, videos that appear to display "an advertising or image-promoting effect in favor of an institution, organization or company" would be required to enter into a licence fee negotiation. The news has subsequently caused outrage on social media with many claiming that Warner's actions are "unwarranted" and "greedy". Master KG's legal representative from record label Open Mic, Dumisani Motsamai, has publicly defended the legal action. Motsamai revealed that many companies and organisations had used drone shots showing company yards, logos and products through videos of #JerusalemaChallenge, this according to EWN.

"Jerusalema" is admittedly protected by music copyright laws which stipulate that the single cannot be distributed for commercial use without consent. Motsamai has reportedly stated that videos by police, nurses, communities, dance groups, family and such are safe from legal action. Open Mic has reportedly started reaching out to local companies while Warner simultaneously does the same in Germany.

The #JerusalemaChallenge started in the beginning of 2020 with almost every country around the world joining the dance challenge through YouTube, Twitter, Instagra, and Facebook. Video uploads for the challenge are still ongoing.

The "Jerusalema" music video has over 344 million views. Master KG won the "Best African Act" award at the 2020 MTV European Music Awards, beating Burna Boy and Rema among others. He recently bagged an award at the Nigeria's Headies music awards taking home the "African Artiste Recognition" award.

News Brief
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Sudan Declares State of Emergency, As Military Dissolves Transitional Government

As the North African country edged closer to democracy, Sudan's military has seized power.

Sudan's military has seized power over the North African country, arresting multiple civilian leaders, including the current Prime Minister Abdalla Hamdok. The power-sharing, unstable coalition, called the Sovereign Council, was created as a transitional government after the fall of dictator Omar al-Bashir in 2019, in an attempt to move towards a democratic Sudan.

The Sudanese public has been split in recent weeks as groups protested for a military-run state, while others pushed for a civilian lead, democratic nation. Last week, the Prime Minister vocalized his plans towards a full transition to civilian rule, and his plans to have that body in place by November 17, echoing the voices of thousands of Sudanese demonstrators who showed up in hoards to demand that the promise of Sudan's pro-democracy movement be honored. But on Monday the PM and multiple government ministers and officials were placed under arrest, resulting in Sudan's top general's declaring State of Emergency.

General Abdel Fattah al-Burhan said in a televised statement, "To rectify the revolution's course, we have decided to declare a state of emergency nationwide… dissolve the transitional sovereign council, and dissolve the cabinet." His statement came as soldiers fired live rounds at anti-military protestors, outside of the army headquarters in the capital.

Internet services were cut across the country around dawn and the main roads and bridges into Khartoum shut, before soldiers stormed the headquarters of Sudan's state broadcaster in the capital's twin city of Omdurman, the ministry said. After months of rising tensions in the country, army and paramilitary troops have been deployed across the capital city, Khartoum, with the airports and internet access being shut down. As a result of the coup, hundreds of protestors have taken to the streets, demanding the return of a civilian ruled and the transitional government, the BBC reports.

Demonstrators have spread to a number of Sudanese cities including Atbara, Wad Madani, and Port Sudan, and more are expected to attend the call for action. "We will not leave the streets until the civilian government is back and the transition is back," protest attendee Sawsan Bashir told AFP. While demonstrator Haitham Mohamed says, "We are ready to give our lives for the democratic transition in Sudan."


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