Prettyboy D-O is a singular presence in Nigeria's growing alté movement. We speak to him about his latest project, his cult-like following and what motivates his sound.
Every other year, there is a breakout star raised by the streets, who greatly influences the Afrobeats sound within that time frame. "Street music" is what usually dominates the clubs, determines the mainstream soundscape and inspires viral dance routines that spread across Africa and sometimes globally. The sound embodies the madhouse that is Lagos—the acme of Nigeria's music industry. Towards the end of the last decade, a new genre of music weaved its way into prominence in Nigeria. It was tagged alté, a derivative of the word alternative. Between the intersection of street music and alté music is where you find Prettyboy D-O. The artist, born Donald Ofik, is a genre of his own which he calls "culté" a contraction of cult and alté, Prettyboy D-O's message is loud and clear: winning against all odds while spreading love in his own way.