Image courtesy of Nasty C.

Interview: ‘Zulu Man With Some Power’ Is Nasty C’s Victory Lap

As he launches himself globally with his latest album Zulu Man With Some Power, Nasty C's moves are calculated and deliberate.

No I.D. changed how Nasty C viewed music. "In this exact building, actually. In that studio right there," says the South African rapper pointing in the direction of a studio at the Universal Music Group headquarters in Rosebank, north of Joburg.

"We spoke a lot about music and carrying your culture on your back in a fly way and making it your own sauce. Putting your culture out there in a way that people look at it and they want to adopt it because you said it was cool to do," continues Nasty C.

According to Nasty C, the legendary hip-hop producer used Snoop Dogg as an example to drive his point home. "He made it cool to dress cool and be fly, and do your hair as a guy. That was West Coast culture and people adopted it like it was Snoop culture," Nasty C says.

Hence Zulu Man With Some Power, the title of the Durban-born emcee's third studio album which broke the record of being the biggest pre-add for an album in South Africa and the biggest pre-add globally for a South African artist on Apple Music.

Nasty C is part of the lineage of South African artists who are recognised continentally and globally. To date, his collaborators include French Montana, Davido, Runtown, Major Lazer and a few others.

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Watch Nasty C Perform ‘Palm Trees’ and ‘How Many Times’ on Vevo’s ‘Ctrl.At.Home’

Nasty C performs two songs 'Palm Trees' and 'How Many Times' from 'Zulu Man With Some Power' on Vevo's 'Ctrl.At.Home' series.