News Brief

Def Jam Africa Is Expanding Into Côte d'Ivoire, Cameroon & Senegal

Def Jam Africa branches out and announces the signings of Tenor, Suspect 95 and Omzo Dollar.

Def Jam Africa has announced their further expansion and venture into French-speaking regions.

Universal Music Group's label, which was launched in May 2020, is dedicated to representing "the best hip-hop, Afrobeats and trap talent in Africa," a press statement mentions.

Additional resources will be based within Universal Music Group's offices in Abidjan, Dakar and Douala, as to be close and dedicated to discovering local talent. General Director Franck Kacou will work closely with Universal Music Sub-Saharan Africa & South Africa CEO Sipho Dlamini in Johannesburg, South Africa and Lagos, Nigeria to ensure that artists across the entire continent are being sought out and signed.


Flagship signings from the newly included countries include Cameroon's Tenor, Suspect 95 from Côte d'Ivoire, and Omzo Dollar who hails from Senegal. The three artists are in good hands as members of the Def Jam Africa team include Cassper Nyovest, Nasty C, Larry Gaaga, Boity, and many more.

Olivier Nusse, Chairman & CEO, Universal Music France says, "African hip-hop is one of the most exciting movements in music today. In recent years we have seen an increase in its popularity in France, but the appetite for African hip-hop continues to grow amongst audiences around the world. We are excited to further expand Def Jam Africa into Cameroon, Senegal and Côte d'Ivoire, and for these incredible artists to help build Def Jam Africa into the authentic and collaborative home of hip-hop across all of Africa."

Music
Image: Nabsolute Media

Reekado Banks Recalls The Carnage of The #EndSARS Protests In Single 'Ozumba Mbadiwe'

The Nigerian singer pays his respects to those lost during last year's #EndSARS protests.

Nigerian singer and songwriter Reekado Banks is back with a track that is as socially important as it is a banger. It seems fitting for the singer's first solo release of the year to be a tribute to his fellow countrypeople fighting for a country that they all wish to live in. The 27-year-old Afrobeats crooner has returned with endearing track 'Ozumba Mbadiwe', honoring the one-year anniversary of the #EndSARS protests that saw the Nigerian government authorize an onslaught of attacks on Nigerian citizens for their anti-government demonstrations.

The protests took the world by storm, additionally because the Nigerian government insists that none of the police brutality happened. In an attempt to gaslight the globe, Nigerian officials have come out to hoards to deny any and all accusations of unlawfully killing peaceful protesters. Banks mentions the absurd denials in the track, singing "October 20, 2020 something happened with the government, they think say we forget," in the second verse. Reekado's reflective lyrics blend smoothly and are supported by the upbeat, effortless Afrobeat rhythm.

In another reflective shoutout to his home, 'Ozumba Mbadiwe' is named after a popular expressway on Lagos Island that leads to the infamous Lekki Toll Gate where protesters were shot at, traumatized, and murdered. Although packed with conscious references, the P.Priime produced track is a perfect amalgamation of the talents that Reekado Banks has to offer; a wispy opening verse, a hook to kill, and an ethereal aura to mark this as a song as a hit. On "Ozumba Mbadiwe," all the elements align for Reekado's signature unsinkable sound to take flight.

Check out Reekado Bank's lyric video for his single 'Ozumba Mbadiwe'

Reekado Banks - Ozumba Mbadiwe (Lyric Video) www.youtube.com

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