Popular
Images courtesy of Universal Music Group.

Def Jam Africa Launches in South Africa and Nigeria

Def Jam Africa launches with a roster of South African and Nigerian hip-hop and Afrobeats artists.

Universal Music Group today announced the launch of Def Jam Africa, a new label division within the continent dedicated to representing the best hip-hop and Afrobeats talent on the continent. According to a press release from UMG, Def Jam Africa will "follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years."

The label will initially be based in two of the continent's main music and entertainment hubs Joburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent.

Def Jam Africa launches with a roster that includes some of the most successful African talent including Nigeria's Larry Gaaga and Vector alongside South Africa's Boity, Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman and Ricky Tyler. A majority of who were already signed to UMG.

Read: 8 Things You Need to Know About Nasty C's Upcoming Album 'Zulu Man With Some Power'

This roster will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, the MD of Universal Music Sub-Saharan Africa & South Africa.

Dlamini shared in a press release that the aim for Def Jam Africa is to become the authentic and trusted home of hip-hop and urban culture in Africa. "Def Jam Recordings has always historically pushed the boundaries of the genre," he said, "and we are excited to create a new community of artists within the continent, shaped around the unique and multi-cultural sounds, rhythms and productions coming from our streets, in order to help elevate hip-hop, afrobeat and trap music from Africa, to reach new global audiences within the continent, across the diaspora and beyond."

Jeff Harleston, interim Chairman & CEO for Def Jam Recordings said:

"Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent."

Earlier this year, Nasty C announced he would be releasing his third studio album Zulu Man With Some Power through Def Jam Recordings which was a joint venture with Universal Music Africa. New releases from the Def Jam Africa should be expected this year.

Popular
Photo by Minasse Wondimu Hailu/Anadolu Agency via Getty Images.

The African Union Condemns Violence Against #EndSARS Protesters in Nigeria

The African Union Commission chairperson has (finally) condemned the deadly violence against protesters calling for an end to police brutality in Nigeria. However, many feel the body's declaration is a little too late.

EWN reports that the African Union (AU) Commission chairperson Moussa Faki Mahamat has "strongly condemned the violence that erupted on 20 October 2020 during protests in Lagos, Nigeria that has resulted in multiple deaths and injuries." However, Mahamat's statement did not specifically denounce the actions of the security forces' actions. This past Tuesday, protesters calling for the disbandment of the infamous and an end to police brutality, were shot at by security forces at Lekki Toll Gate. The incident occurred shortly after an abrupt 24-hour curfew had been imposed by the State Governor, Babajide Sanwo-Olu, the AU has called for all involved "political and social actors to reject the use of violence and respect human rights and the rule of law" and recommended that they "privilege dialogue".
Keep reading... Show less

get okayafrica in your inbox

popular.

How Technology Is Playing a Crucial Role in the #EndSARS Protests

Young people in Nigeria have successfully managed to use technological innovations to organize and make the #EndSARS protests run incredibly efficiently and easily. This moment will go down in history as a revolution that was birthed via technology.