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Camille Storm
Oct. 26, 2018 03:02PM EST

You Should Really Watch This New Video From Ghana's Hausa Rap Lord Kirani Ayat

Kirani Ayat's music video for "Guda" shows off the scenic beauty of Northern Ghana.

"Guda" is the second single off Kirani Ayat's forthcoming debut album, Aisha Sun.

In his signature Hausa-rap style, he delivers an infectious afro-trap track that tells the story of struggle, perseverance, determination and the will to succeed and become the one.

"The song talks about me being the one. Guda means the one, the chosen one. It also talks about a story of grass to grace; it's sort of like a motivational, inspirational song and also a bit braggadocious too," Ayat tells us.

Shot and directed by David Nicol-Sey in the picturesque grasslands of Bolgatanga, the video shows Ghana in a way that the world does not get to see every day; the sounds, culture, dances and landscapes.

All in all, this music video is a visually stunning experience and is probably one of the best ones out of Ghana this year.

Watch the music video for Kirani Ayat's "Guda" below.

Kirani AYAT - GUDA (Official Video) www.youtube.com


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Tay Iwar: Nigeria's Most Reclusive Musician Opens Up

In his most open interview ever, the Nigerian artist demystifies himself, opening up about his reclusive personality and why emotions are the biggest drivers of his art.

Tay Iwar won't touch anything that lacks a strong emotional pull. It's a driver for all the music that he makes.

He has been a satiated lover ("Satisfied"), a vulnerable sage ("Weather Song"), an existentialist thinker ("Utero"), and a straight-up loser ("Sugardaddy") across his debut album's songs. "I fell in love with you and I almost died," he sings on "Monica," the lead single off that album, Gemini.

When I ask Tay about Gemini on a hot, sweaty afternoon at his Bantu Studio in Abuja, Nigeria, he seems proud of it. Staring into the distance, he says he considers the RnB fusion record his first album which doesn't have him selling emotions to people. He is simply expressing himself now, rather than the more "packaged" offerings on his previous projects Passport (2014) and Renascentia (2016). It's huge artistic growth for a 21-year-old, one in which he is basking.

Tay, born Austin Iornongu Iwar, hated it when his father forced him to take classic piano lessons at an early age. But by the time he was 13, and midway through high school, that sentiment had become the opposite; he had fallen deeply in love with the art, making music on his computer, and teaming up with his brothers—Sute and Terna Iwar—to co-found the Bantu Collective. His first love was the guitar, but something about making music on the colourful "video game" early version of the FL Studio software got him hooked. Mastering instruments, and becoming a sound engineer gave him a high-level of understanding of music creation. At 16, he released his debut project, Passport, which became an instant niche favorite, offering him a modicum of fame and demand that surprised the artist.

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Culture
Danielle Ekwueme.

This 21-Year-Old Entrepreneur Is Bringing Nigerian Palm Wine Into the Future One Bottle At a Time

With her bottled palm wine company "Pamii" Daniella Ekwueme is improving on tradition and filling a void in the Nigerian spirits market.

In 2016, Daniella Ekwueme, the founder of the Nigerian palm wine company Pamii, had a casual thought when looking out at her mother's land in Abuja. "She just had this farmland and she wasn't doing anything with it," she recalls. "So I was like 'Oh, have you ever thought of planting palm trees and getting palm oil or palm wine and boxing it up?"

While her mother's answer was no, the thought took hold in her young, entrepreneurial mind. She'd had palm wine—an alcoholic drink made from the sap of various species of palm trees and endeared to many Nigerians—at weddings and gatherings in the past, but it never quite "hit the spot" so to speak. "I realized that every time I've had palm wine in Lagos or Abuja, it's always off or sour. Because palm wine ferments, so the longer you leave it, it gets bitter and [undrinkable]. So anytime I've had it at weddings it just doesn't taste right to me."

This presented an opportunity for the young student who was just 18-years-old at the time and moving between Lagos, London and Abuja: she could improve upon an age-old product, still very much in demand, by revamping the production process and packaging it. After extensive research and visits to local palm wine farms in Abuja, Ekwueme decided she was ready to experiment. Along with a small team, she bottled her first batches of palm wine in December 2017, calling the product Pamii—a naturally-brewed, premium palm wine. Ekwueme's product is different—it fills a void in the Nigerian spirits market because it's actually Nigerian-made. She reminds me that while her company isn't the first to try bottling the beverage, others fell short due to "poor execution, poor branding," and failure to "cultivate a brand and lifestyle around it."

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Music

Rouge, Moozlie, A-Reece, J Molley & The Big Hash Will Be Part of Sway’s South African Cypher

Sway will certify more South African hyenas next month.

Sway is coming to South Africa for the #CastleLightUnlocks event. The renowned media personality has proven fond of South Africa's hip-hop scene (who wouldn't be?). Sway has hosted the likes of Cassper Nyovest, AKA, Nasty C, Stogie T and Kwesta on Sway In The Morning in the last three years.

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