Interview
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Interview: 808x On Crafting Different Sounds For the Diverse Innanetwav Roster

808x, the in-house producer for South Africa's popular hip-hop collective/label Innanetwav, breaks down his working process with artists and the importance of energy.

Reflecting on the early days of Cash Money Records during a conversation with legendary New Orleans producer Mannie Fresh earlier this year, Lil Wayne said:

"When we started, record labels had one producer for the whole record label. Meaning that Mannie Fresh produced every song on every album, from the intro to the artist."

Some labels, groups and collectives still observe that tradition. It, however, takes a producer with such versatility they could be mistaken to be different personalities altogether.

Joburg-based producer 808x is a great example of that type of producer. Being the in-house producer and engineer for one of the country's most versatile collectives and contemporary hip-hop labels, Innanetwav, 808x has to craft beats that slice through the spectrum of genres with inimitable fluidity and creativity.

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808x Enlists A-Reece and The Big Hash in his New Single ‘Built To Win Born To Lose’

A-Reece and The Big Hash drop stellar verses over production by 808x in the South African producer's newly released single 'Built To Win Born To Lose.'