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Photo by Shako Oteka.

Immaculate Taste's New Editorial Campaign Is Inspired by Soccer Nostalgia

Immaculate Taste's Alec Lomami speaks on the jersey collaboration with Durham brand Runaway and the hub's new creative agency.

Immaculate Taste, a North Carolina-based record label and management company comprised of Congolese creatives Alec Lomami, Shako Oteka and Mike Tambashe, have announced the creative agency arm of their hub by dropping an editorial highlighting their new, retro-fit soccer jersey.

In collaboration with Durham brand Runaway, Immaculate Taste tapped into their nostalgic love for soccer when conceptualizing the jersey.

"Growing up in Congo and later in Cote d'Ivoire, soccer was our first sport we as a family fell in love with," Lomami tells OkayAfrica via email. "We used to collect soccer cards and jerseys—dreaming to one day play professionally. When the decision came down to figuring out our first campaign, it only made sense to go with a soccer jersey. One day we hope to redesign the Congolese soccer jersey, so who knows, this jersey could be our proof of concept."

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Photo by Alec Lomami.

Alec Lomami's New Photo Series Shows the Beauty of Everyday Life in Kinshasa

The Congolese rapper questions our tendency to gaze at the continent in extremes through his series, "Kin la Belle."

Congolese rapper Alec Lomami touches base to share his photo series, Kin la Belle, with OkayAfrica.

Shot on film with a Leica 35mm, Lomami wants to show the complex beauty of Kinshasa by capturing everyday life in his homeland. Though these images are what you wouldn't usually see in other platforms covering the continent—they are just as valid.

In his statement below, he explains in depth the inspiration behind the series:

I was trying to take a picture of my aunt because she has this beautiful afro. She wouldn't let me though, telling me she wasn't presentable. She jokingly told me, "Are you trying to take my pictures so you can show people how we suffer here then solicit donations to create an NGO?" That interaction made me think of the conversations underway surrounding the negative portrayal of Africa.

As a counter, there has been a rise of publications whose aim is to show the continent is a positive light. Who can blame them? Even heads of states (who shall remain unnamed for the sake of maintaining my green card) refer to nations in Africa as "shitholes." Sometimes, however, it feels like portrayals have moved to the other side of the same coin. The Africa that I know isn't binary. It isn't the idealized Wakanda or the wild jungles tales of Tarzan—both written by white people funny enough (but that's a story for another time).

As I was taking pictures in Kinshasa, I wanted to capture Kinshasa as it is, rather than as I (or anyone else) thinks it ought to be. The truth is we have beautiful homes as well as shacks, we have asphalt roads as well as dirt roads. Not to sound overly romantic, but I think the amalgamation of the polarities and everything in between is what makes Kinshasa what it is—Kin la Belle.

Click through the slideshow to have a look at Kin la Belle, and revisit Alec Lomami's DRC Independence Day playlist here.

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