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Watch BNXN's Dreamy Music Video For 'In My Mind'

One of the many highlights from his Bad Since '97 EP.


Nigerian singer and songwriter Daniel Benson, professionally known as BNXN, recently dropped the video for his song "In My Mind." The track is an offering from Bad Since '97, a project that he released earlier this year. The video itself is aesthetically-pleasing, with smooth, yet simple visual transitions, and an ambiance that is reminiscent of spring season.

Since his debut in 2018, BNXN (formerly known as Buju) has become one of the mainstays in Afropop, and has continued to build out his musical portfolio. Collaborations with renowned music powerhouses such as Burna Boy and Wizkid have also helped him to cross over to other fan bases.

Although BNXN is still fairly new to the scene, his sophomore project, Bad Since '97, which contains "In My Mind," gives fans a look into his talent and musical capabilities. With a list of top producers like TS Boy, Denzl, and Sak Pase on the EP, BNXN continues to show that he has both the connections and musical ear to expand the scope of his sound. The EP itself delves into BNXN's songwriting abilities, and his ability to take listeners on a musical journey through storytelling.

The singer has also received international recognition. Earlier this year, his feature on Pheelz's "Finesse," appeared on Barack Obama's summer playlist. Despite the fact that the burgeoning star has gotten a co-sign from seasoned superstars like Wande Coal and Olamide, he continues to remain a self-assured talent and hones in on putting out high-quality music for his audience. Before the release of Bad Since '97, BNXN released Sorry I'm Late, a musical project that kickstarted the UK leg of his show, and further introduced fans in the diaspora to his work.

The singer shed some light on his journey into music. “There was always something there—this talent that people described as beautiful, but I didn’t really understand what it was about, or how I could use it,” BNXN told Apple Music. “So I had to explain the whole journey of me going from not making music, to making it, and building a following off of it."

Watch his video for "In My Mind" below.

Watch BNXN's music video for "In My Mind" below.

Interview
Photo courtesy of the artist.

The Inimitable Flair of BNXN

We talk to the Afro-fusion star about his year of ascendance, legendary co-signs, and headline shows around the world.

“There is this pressure that comes with it. It's on a level of ‘How are you going to do better?’, ‘How are you going to beat these songs? 'Can you back up the same energy the following year?

BNXN (pronounced Benson) calmly highlights the weighty pressures of his phenomenal 2021 run of hits that have cemented his spot as one of the hottest artists in Africa.

The last time I spoke with BNXN he was known as Buju. We sat in a recording studio within Burna Boy’s exquisite home, with the conversation centered around a seven-month stoppage in music releases. Weeks after, Buju released "Outside," the first single under his imprint, To Your Ears Entertainment—parting ways with Burna Boy’s Spaceship Records.

The release of "Outside" commenced a streak of relentless hits for BNXN which included guest verses on songs such as Savage’s "Confident," Ladipoe’s "Feeling," Blaq Diamond’s "Italy" and Wizkid’s "Mood." BNXN’s 2021 crescendoed with performances during Wizkid’s sold-out three-day residency at London’s iconic O2, a Grammy nomination for his work in Made In Lagos, his seven-track debut EP, Sorry I’m Late, and headline shows in London and Lagos.

“Coming into 2022, the speculation was about what the run was going to be like this year. Who else are you trying to do it with? 'Finesse' happened and it was wild.” BNXN earmarks the impact of the Pheelz-owned record, released in March. “Finesse” became an earworm after individual videos of Pheelz and BNXN vibing to the record went viral on Tiktok. The BNXN-assisted song charted in the Netherlands, United Kingdom, France, and America, and was featured on Barack Obama’s coveted summer playlist.

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