Interview
Photo courtesy of the artist.

BOJ Gets Personal with ‘Gbagada Express’

The singer reflects on lockdown, Alte culture, and his present state of mind in this new interview.

From Nigeria to the UK and back, BOJ’s run in the music industry has been nothing short of noteworthy. The trio of BOJ, Teezee, and Fresh L, popularly known as DRB, are revered as pioneers of Alte culture, a widely acclaimed phenomenon in Nigeria that has marked the ascent of artists like Tems, Amaarae, and Tay Iwar. “We were just being ourselves and then we noticed it was turning into something and people are catching it,” he says.

Born Bolaji Odojukan, BOJ spent his formative years immersed in different cultures between Africa and the Western world. This would culminate in a wide range of influences as he cites Lagbaja, Toni Braxton, and Kanye West to have shaped the musician he’s become. His debut album, BOTM (BOJ on the Microphone), and affiliations with Show Dem Camp, Ajebutter, and DRB would catapult the singer as a household name in Nigerian music. His 2018 collaboration with Skepta on “Like to Party” did well to introduce him to the UK but it wasn’t until “Lazarus” alongside Dave that BOJ hits a new height in his career. “It was humbling seeing that many people sing my song word for word,” he recounts performing the song to a crowd of 80,000 people at Park Life.

Upping the ante, BOJ has now shared his third solo album, Gbagada Express, which houses high-profile collaborations with Wizkid, Davido, Tiwa Savage, and more. “Now, I’m transcending to the next stage in my life and this feels like the Alte roots to the next level,” he says about the project.

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Video
Joey B & Boj in "No Waste Time."

Watch Joey B's New Music Video For 'No Waste Time' Feat. Boj

PREMIERE: Head to the southeast coast of Ghana in this new music video from buzzing Ghanaian act Joey B featuring Boj.

Joey B comes through with the new music video and single for "No Waste Time," his collaboration with Boj of DRB LasGidi.

"No Waste Time" sees Joey B—who's track "Stables" alongside La Même Gang was one of The Best Ghanaian Songs of 2018—connecting with Nigeria's Boj over a head-nodding mid-tempo beat from Altra Nova.

"'No Waste Time' was a fast collaboration that happened while BOJ and I were looking to work for the second time. We 'no waste time' (haha)," Joey B tells OkayAfrica. "Our styles are quite similar so it was a breeze, with production by the phenomenal Altra Nova."

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