Photo by: Mavin Records

Listen to Mavin All-Stars' New Song "Won Da Mo"

Mavin Records' Rema, Ayra Starr, Crayon, Boy Spyce, Bayanni, Ladipoe, and Johnny Drille all collaborate on a new banger.

Mavin Records' stars are set collaborate on a joint album, due later this year, to mark the label's 10th anniversary. Lbel founder and legendary producer Don Jazzy will serve as the album's executive producer, which will be unveiled to fans on December 2.

In addition to the album, the label mates—which include Nigerian music heavyweights like Rema, Crayon, Boy Spyce, Bayanni, Ladipoe, Ayra Starr, and Johnny Drille—have collaborated on a new song called "Won Da Mo," an up-tempo record with backed by an energetic rhythm that weaves together the different sonic emblems of each artist.

As part of a larger rollout to celebrate the Mavin Records' 10th year in business, the artists will also follow up their releases with a Mavin All-Star concert on December 16. The Mavin All-Star concert is expected to be a part of the annual LivespotXFestival, a music experience launched in 2019.

While discussing the upcoming 10-year special, Don Jazzy mentions: "We are incredibly blessed to be 10. It's not easy to have that staying power in our industry, but our fans have been amazing. They've been with us on this journey and relentlessly supported the amazing talents we discovered and groomed here at Mavin. We are inspired to do more and to continue pushing the industry to the global stage."

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Crayon's Time Is Now

We talk to the buzzing Nigerian artist about his early beginnings, deciding to purse music over a football career and creating the viral "Ijo (Laba Laba)" single & dance.

Crayon’s humble beginnings are a big motivation for him and he’s always strived to use his gifts to create a better life for his family. To the public, he came on the radar after signing to Mavin Records in 2019, and made a lasting impression with his unforgettable mellifluous single "So Fine” the same year. While it didn’t become the hit it had the potential to be, so Crayon soldiered on in search of that elusive number one song.

This year, Mavin Records label posse jam “Overloading” and Crayon’s solo single “Ijo (Laba Laba)” have both hit the top of the charts, finally giving Crayon’s journey a much-needed positive arc. His success has been a long time coming, especially to those who’ve seen the extent of his progression and regard him as a legend in his hometown, and a hero to his family.

Success is often seen from a miniature lens, the glamor of the current moment can cover up past times of deep uncertainty, giving the impression that triumph happens overnight. We sometimes overlook the hardships our favorite artists had to overcome to be the superstars we see today. But when you peep behind the curtain, the grass wasn't always green.

Considering the seemingly insurmountable hurdles the average Nigerian goes through daily, each grass-to-grace story is widely celebrated as a signal of hope for diamonds in the rubble. Crayon’s “Ijo (Laba Laba)” butterfly dance has become one of Nigeria’s wholesome viral moments of 2022, prompting playful motions and the notion that dreams can become reality.

We caught up with Crayon to talk about his early beginnings, deciding to pursue music over a football career, his growth, and how it feels to finally have a smash hit.

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