Unpacking stereotypes with the most embarrassing man in Grime
Samsung's advert for its latest product, the "S9," is an uneasy mix of clever and daft. In it, the grime rapper "Big Narstie" is asked to eat a bowl of hot chicken wings for an advert within the advert. The ad within the ad is simple: "we had an idea, of having you with the hottest phone eating the hottest chicken wings." The speaker is a young white man and sat next to him is a young black woman who joins in the attempt to persuade Big Narstie that the surest way to guarantee massive sales of the S9 is if he's seen simultaneously eating a bowlful of chicken wings.