The artist enlists some of West Africa's finest MCs for a one-of-a-kind music video.
Popular Ghanaian MC artist Fuse ODG is back with a new music video for his collaborative record "Cool Down."
The track features several rappers including Olamide, Flava, Joey B and Kwamz—who all take turns to deliver their own freestyles atop the song's salsa-inspired production. "You ain't on my level, so boo cool down," rhymes the artist on the catchy chorus.
For the music video, the artist took a creative approach, launching the #SelfieCypherChallenge, using vertical, self-recorded clips of each artist living their best lives as they perform their verses. The artists record themselves everywhere from fitting rooms, to the middle of the street the pyramids.
The artist is branding the video as the first of its kind, and asking fans to get involved by sharing their own selfie videos and tagging them #SelfieCypherChallenge.
OkayAfrica spoke with Fuse ODG back in 2016 about the future of the African music industry. "My mission is to invest in Africa with the knowledge that I've gained musically," he said at the time. "I've already been in touch with musicians and talking to them about how we can change the music system in Ghana and the music system in Nigeria so we can benefit the artist."
With his creative rollouts and efforts to bring West African artists together, it seems that the artist is still dedicated to this mission.
Check out the music video for 'Cool Down" below.
Fuse ODG - Cool Down ft. Olamide, Joey B, Kwamz & Flava (Vertical Video) #SelfieCypherChallenge youtu.be