Apple Music has launched a new music platform Isgubhu for Africa's dance music including amapiano, gqom, kwaito and other popular subgenres.
Apple Music has reportedly launched a new destination site Isgubhu for Africa's dance and electro music genres. Isgubhu has been created as an homage to Africa's dance and electro music's global prominence. African subgenres amapiano, gqom, kwaito, Bolobedo house, Shangaan electro, Mzansi house and deep house will be more accessible through dedicated collections. Apple Music has borrowed from a popular Zulu term "isgubhu" for the newly launched music destination. The term which refers to any hollow vessel or container that can create a beat has evolved with music; from describing a drum or the act drumming to becoming a colloquial term that refers to any beat or banging song.