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Photo courtesy of Mariama Diallo

Interview: Sincerely Ria Is Giving Guinean Fashion Its Flowers

And designer Mariama Diallo's NYFW debut celebrates the vibrancy and uniqueness of Guinea and its Fulani culture.

Guinea-born supermodel, actress, and activist Mariama Diallo is a face you've likely seen all over social media.

With modelling campaigns with the likes of Savage x Fenty by Rihanna, Kim Kardashian's KKW Beauty, and features in Vogue, Marie Claire, NYLON magazines, the model is commanding her space in the industry and making her way centerstage. And, Mariama's strong online presence and following has certainly made her a popular member of the global village too.

With the aforementioned achievements under her belt, the 28-year-old supermodel presented herself as an eager and excited talent within the fashion industry. Now, Mariama's talents and ambitions have attracted her to a role behind the scenes. And showing the power of intention, the role has already taken her to places she only dreamed of prior.

Debuting as the fashion designer of self-financed fashion line Sincerely Ria at this year's New York Fashion Week is but a peek into what the model has to show of herself and share with the world.

The new collection, The Oshun, celebrates not only female beauty and the many ways that it manifests itself but also the magic of womanhood. Named after Oshun, the African goddess of femininity, fertility, beauty, and love, the collection is wrapped within the warmth and divinity of its namesake. The brand follows an ethos of inclusivity, community, and the power behind being beautiful because you have decided to be. Challenging the notion that beauty is always to be accompanied by pain, Mariama and Sincerely Ria are celebrating the rejection of beauty and body standards and expectations.

The Oshun line is a nod to the opulence of Mariama's African heritage and Guinea's Fulani culture, with special attention to the use of brilliant colors, exciting designs, and stunning silhouettes. Motivated to be seen and to captivate, the emphasis on Black beauty within the clothing is certainly translated beautifully, however, stylistically available to all. Uniqueness is welcomed and encouraged. And like Mariama says herself, "You deserve to celebrate yourself unapologetically."

The line debuted at New York Fashion Week, very appropriately, on Valentine's Day of this year and love certainly was the theme. Already boasting a following of over 8,000, the brand's instagram account has shown nothing short of praise and excitement for what we've seen from Mariama, and for what's to come.

We spoke with the Guinean supermodel about the journey to Fashion Week and her love for and emphasis on community and shared experiences.

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