Arts + Culture
Photo via Haneefa Adam's Instagram page.

The Artist Is Present: Haneefah Adam on Maximizing the Impact Social Media Has on Her Art

The Nigerian artist behind the viral Hijarbie speaks on how spaces like Instagram are a limitless source of inspiration and opportunity.

Haneefah Adam is the Nigerian multimedia visual artist who is taking the world by storm. She proves representation matters with her subtle, yet poignant hat tippings to her faith and daily experiences as a Muslim woman.

Dabbling in painting, photography, digital and food art, Adam has worked with big brands including Maggi, Etisalat Nigeria, Dangote Salt, Dominos and Coldstone. She's garnered quite the following making portraits out of food and launching an Instagram page centered around a version of Barbie dolls donning the hijab and modest fashions of the modern Muslim woman.

Her unconventional mediums paint vivid stories. She's created series using currency as well as numbers and letters. At January's end, she debuted a sculpture installation celebrating femininity at the Lagos creative hub, Angels & Muses.

Read our conversation with her below as we learn about her creative process and what inspires her.

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