Rwanda is on a mission to sell a new story about itself, and for a week, it enlisted a group of "foreign influencers" to help tell it.
On July 4, 1994, the Rwandan Patriotic Front (RPF), led by a 36-year-old Paul Kagame, stormed the streets of Kigali, effectually putting an end to 100 days of genocide against the country's Tutsi minority.
It's an unambiguous story of triumph after turmoil, and it's this precise narrative of radical reconstruction that the government sought to display to the group of artists, photographers, filmmakers and fellow journalists from across the continent who I traveled with for a week-long press tour of the country in observance of the 25th anniversary of that very day.
Kigali's physical beauty is unmistakable. The city's cleanliness is noteworthy, even for a capital city with a population of just under a million people—the litter, street hawkers and homeless population characteristic of most urban capitals were nowhere to be found. We began our week at an achingly early 5:30 am, embarking on a Liberation Tour of the northeastern part of the country via military helicopter, which took us to the various sites where the RPF carried out its various missions to transform the country—starting as a rebel group in 1990 with a mission of reinstating Rwandan Tutsis who had been forced into exile in neighboring countries, before becoming the genocide-ending rebel group it's known as today. It was the first time that I, and most of the group, had flown in a helicopter. Deemed "foreign influencers" by our hosts—a title we all found quite amusing—we held our phones up to the helicopter's circular windows to capture precious aerial footage of the lush, hilly scenery. The clips quickly and enthusiastically landed on my Instagram story.