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Photo by Sabelo Mkhabela.

popsnotthefather on His New Album: “It’s just vibes”

Interview: Emerging South African hip-hop artist popsnotthefather and his producer 808x didn't overthink the process of making his latest release 'NNNN (Not Now Not Never)'.

popsnotthefather and his producer 808x explain that when making NNNN they wanted the music to have a "vintage feel".

They nailed it. NNNN, which is the emerging Joburg hip-hop artist's first full-length project, is deliberately mixed to sound dusty—there are deliberate distortions in the vocals and the music that achieve the imperfect sound of vintage music.

Understanding each other's visions for pops and 808x comes with their long-time friendship which they display through inside jokes and typical banter between people who grew up together.

Just like all members of innanetwav., the collective they are part of, (alongside Southside Mohamed, The Big Hash, Nicole Nyaba, Oshoku, Solve The Problem etc.), pops and 808x have been friends since high school years and the network of friendships is still ongoing.

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Watch popsnotthefather’s Music Video for ‘KARMAKOLLEKT’

popsnotthefather shares visuals for 'KARMAKOLLEKT.'