Cameroonian/French label Juneshop nods to powerful women with their spring/summer 2015 "Amazones" collection.
Cameroonian designer Nelly Mbonou founded her Juneshop label of boldly cut, wax printed womenswear in 2001. Based in Paris and produced in Cameroon, the brand sees itself as a "Melting Mode" intended to reinterpret what they refer to as "ethnic folklore in an urban setting." For their spring/summer collection the label nods to powerful women with a line of bold, brightly-colored biker jackets, retro dresses and high-waisted pants and skirts. "Amazones," the label says, are "mythological warrior women, positive heroic figures, protectors and founders of cities, attractive and feared anti-role models, free and conquering." In an email to Okayafrica, Mbonou elaborated on the concept behind her latest collection.