Interview

KDDO Is Pushing His Own 'South Afrobeats' Sound

We talk to the Nigerian artist about producing Davido's "Fall," AKA's "Fela In Versace," and the influence that Kanye West had on his debut EP, Too Late Too Lit.

In the last three years, KDDO has been constructing a signature sound that mainly dwells on themes of having fun and living an opulent life. As is evident in his Wizkid-featuring single "Alright" and his memorable hook on AKA's "Fela In Versace," KDDO's input reflects the lifestyle of a man who is carefree and cloaked only in pleasure.

By the time the Nigerian producer and songwriter would usher in "eWallet" featuring Cassper Nyovest, in the thick of a thriving pandemic, the idea for his debut project was established. Building off South Africa's buzzing amapiano sound, Kiddominant, as he's also been known, created a diversion by blending lightweight drums—serving as the base of the sound—with bright, soothing West African melodies. To him, a genre was born: South Afrobeats.

His self-made sonic idea would later be the foundation for this year's Too Late Too Lit EP.

"It started when I met Kanye West," KDDO tells me about the EP's origin. "He was like I should chase my dreams, I should go for it. At that time I was fully a producer, I wasn't singing. Although I had plans of going into singing, I wasn't sure of how to do it. Kanye and I were talking and he was like do what you want to do, believe in yourself. So I took in his words and went for it."

We caught up with the multifaceted sonic architect to talk about his musical journey and his new release below.

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Interview
Image courtesy of the artist.

Interview: Kiddominant Speaks On His New 'South Afrobeats' Sound

We talk to the Nigerian artist about his latest single "eWallet" with Cassper Nyovest, producing Davido's "Fall" and much more.

Afrobeats adds a flavor to the ambiance of American and Western pop music that cannot be replicated. The fresh cadences and pulses fuse to halter an infectious vibe that transcends cultural boundaries. Award-winning Nigerian producer Kiddominant has largely pioneered that opportunity creating waves with record breaking productions.

The producer behind Davido's smash hit record "Fall" has proved his innovation when it comes to constructing melodies to inspire some of Africa's greatest hits. When it comes to his first single of this year, "eWallet," featuring South African star artist Cassper Nyovest, Kiddominant continues to uphold his reputation. The single debuts a new sound that Kiddominant has dubbed South Afrobeats, a renaissance of South African drums and traditional Afrobeats, come together to create a contagious beat. The birth of this beat was largely influenced by his sabbatical in South Africa and his immersion in South African culture. With "eWallet" gaining momentum, we got the chance to catch up with Kiddominant as he discusses his legacy, "eWallet" and the production of South Afrobeats.

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