From highlighting vintage Guinean records in rap songs to Nollywood references in afropop, Sample Chief wants to be an "all-knowing wizard" that "shares African music intelligence on a deeper level."
Samples are the foundation of just about all of our favorite songs whether we know them or not. For music lovers, discovering a rare song within a song can feel like stumbling upon a gem, leaving us to wonder what other musical treasures lie hidden in the songs we listen to regularly. Sample Chief is the digital platform dedicated to helping music nerds find these rare cuts by unearthing the African sounds at the heart of contemporary African music and other genres.
From rare Cameroonian-Nigerian samples on Tyler the Creator's Igor, to samples and interpolations of Nollywood movies in today's African pop, the primarily Instagram, Twitter and YouTube-based platform aims to be an "all-knowing wizard" that "shares African music intelligence on a deeper level," says Sample Chief's founder Ore Sami-Orungbe.
Sami-Orungbe, a Toronto-based student and DJ who runs Sample Chief with his business partner Sandrine Somé, decided to create the page after realizing that there were no solid outlets to go to for the discovery of samples both in and of African music. "I was on a plane listening to 'Sicker' by Niniola and thinking, 'there's a huge sample on it, (she samples "Alaye" by L.K.T) but is there a database I could go to if I feel like I've heard a song before and want to know where the sample came from? There wasn't. So I thought maybe I should fill the void." He adds that with Sample Chief, the goal is to "be a platform that brings a community of users together and opens up a space where they can share their knowledge of African music. We break down songs and highlight the influences, the samples, interpolations, and the references behind it."