"I didn't see it happening in this sense," Nasty C says about the success of his sophomore album, Strings and Bling, which was released a year ago. The number of streams for the album, including music videos, totaled up to 60 million. The equivalent sales for Strings and Bling equal to double platinum by RiSA certification regulations.

To make this announcement, Universal Music Group South Africa, which Nasty C is signed to, has gathered a select number of journalists and Nasty C's producers, collaborators and acquaintances at a cozy venue in Maboneng in the Joburg city centre.

To kick the night off, a documentary about Nasty C's trip to Japan and a rough cut of his music video for "Strings and Bling" are screened while the rapper sits in front of the audience alongside the host for the night, hip-hop aficionado Scoop Makhathini, with his eyes glued to the screen.

In the documentary, Nasty C speaks about how liberating and life-changing the trip was. He explains that it felt great being able to be a normal 22-year-old again, who could roam the streets and randomly break into a dance routine and frolic without diverting everyone's attention to him. He admires the food and fashion, and makes friends who he ends up in studio with. The street style in Japan inspired him to go back to customizing his own clothes by scribbling and making holes on them, he says. A practice he says he stopped to avoid standing out.