We talk to Alpha P about his journey, getting signed to Universal Music Group Nigeria, and his ongoing self-education on the history of Nigerian music.
Alpha P knows what he is doing. The 18-year-old afrobeats/afro-trap artist radiates a striking self-assuredness of someone who is acutely aware of where he fits as a young Nigerian artist in the emerging mosaic that is the sound of this generation. Sounds as experimental as they are bold, brimming with grit and inventiveness, passion, and access to a world sufficiently interconnected by technology.
The sound of Nigeria's new wave is at once set apart from the whole, yet remains in sync with the endless possibilities to be found at a time when the world is listening avidly to what African music has to say. What does it mean to be part of a generation overflowing with promise and the potential of changing the face of Nigerian music as we know it?
Inspired by globally recognized acts like Justin Bieber and Billie Eilish, Lana Del Rey, Don Toliver, Burna Boy, Wizkid, and of course, Fela, Alpha isn't afraid to make music that is experimental while keeping in mind the need for cultural adaptability—and the need to make afrobeats a truly global sound.