Reflecting on the early days of Cash Money Records during a conversation with legendary New Orleans producer Mannie Fresh earlier this year, Lil Wayne said:
"When we started, record labels had one producer for the whole record label. Meaning that Mannie Fresh produced every song on every album, from the intro to the artist."
Some labels, groups and collectives still observe that tradition. It, however, takes a producer with such versatility they could be mistaken to be different personalities altogether.
Joburg-based producer 808x is a great example of that type of producer. Being the in-house producer and engineer for one of the country's most versatile collectives and contemporary hip-hop labels, Innanetwav, 808x has to craft beats that slice through the spectrum of genres with inimitable fluidity and creativity.