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Watch Runtown's Electric Music Video for 'Emotions'

The Soundgod gets vulnerable in the first clip from his new EP, "Tradition."

Runtown has released the first music video from his new EP, Tradition.

In "Emotions," shot in London and directed by SESAN, we see the Soundgod with his hair dyed electric blue be vulnerable, as he expresses his feelings over a woman he's eyeing. You'll also notice a handful of stunning vixens give off the said emotions through movement—with bright, flashing colors in the background—such as strength, anger, lust, love and more.

Revisiting Runtown's breakdown of "Emotions" with OkayAfrica earlier this month, he says:

"So I was in the studio with the producer Spellz making magic and 'Emotions' just happened. The song actually just came to me. 'Emotions' is all about vulnerability, it's just like confessing your truest feelings to a girl without any sort of ego. I think that love is a very powerful theme and it influences the bulk of my music. Whether it is love for humanity, a woman or life, the EP is influenced heavily by love."

Watch "Emotions" below and listen to his EP Tradition here.

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Listen to Runtown's Surprise Release of His New EP 'Tradition'

#SoundgodBack.

Nigerian star hitmaker Runtown is back with the surprise drop of his latest EP, Tradition. The highly-anticipated 6-song release was due next Friday, but the artist got it all live earlier today.

"My team is probably going to kill me. I honestly tried my best to stick to the plan but I couldn't wait," Runtown mentions. "I have broken the protocols because I want you guys to have the music as quickly as possible. Do me a favor stream the EP until you can sing every song word for word."

Tradition features five new song alongside the previously released "Unleash," a collaboration with UK grime act Fekky.

The EP features production from Del B ("Redemption," "Unleash"), Spellz ("Emotions," "International Badman Killa"), Elputo ("Tradition") and Ransom Beatz ("Goose Bumps"). Overall, Tradition looks to bring the hazy & downtempo sonic world of Runtown's addictive hits like "Mad Over You" and "For Life" to higher levels.

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Runtown Teams Up With Alkaline and Walshy Fire on Feel-Good Anthem 'No Negative Vibes'

This one comes just in time for summer listening.

Nigerian artist Runtown links with Major Lazer's Walshy Fire and Jamaican dancehall artist Alkaline for the made-for-summer banger "No Negative Vibes."

The track, produced by Walshy Fire, is all about maintaining positive energy and living life to the fullest, as Runtown sings on the chorus an opening verse. Alkaline joins in with a melodic verse echoing the same sentiments sung in Patois.

READ: How Runtown Got His Groove Back

The accompanying music video, is a visual treat, shot by the renowned Nigerian director Meji Alabi. The nearly 4-and-a-half minute clip sees both Runtown and Alkaline head to Jamaica, where they enjoy time with friends, take in the vibrant energy on the streets and enjoy smoke sessions in the studio, all without any negative vibes to kill their upbeat moods.

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Runtown. Photo courtesy of the artist.

How Runtown Got His Groove Back

In the past year, Runtown has had to look behind him to shed the ghosts of his former label. Now he's looking forward to more success.

In May of 2018 with two months left on his contract, the Nigerian popstar Runtown woke up one morning to news that his record label, Eric Many Entertainment, was suing him for damages worth N267 million. A potential local court injunction against him meant Runtown might face the possibility of being barred from making music until the suit was resolved. It was the the start in of a string of legal battles between the singer and his label that threatened his very existence as an artist.

As Runtown planned his next steps, his boss, Ukwudili Umenyiora was doing everything he could not to let him go. The suit was a ploy to get him to extend the contract, or reach a settlement that would allow the label to keep a stake in his future business. In the press, Runtown was lambasted daily by suspected paid agents of the record label.

After the record label tried to prevent a performance in Canada, and sent cease and desist letters to radio stations, asking them to pull Runtown off playlists, something cracked in his camp. His legal team mobilised. They launched an offensive, filing cases and petitions on many fronts across Lagos, Abuja and New York. His boss and aggressor, Okwudili Umenyiora, was arrested twice by the local police on petitions by Runtown. To stop the media harassment, Umenyiora signed a legal agreement promising to back off. With the coast clear, he could then focus on the music.

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