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Image by Sabelo Mkhabela.

This Is What It Takes for South African Musicians to Succeed Abroad

Jeremy Loops, Shimza, Moonchild Sanelly and GoodLuck discuss what it took to build their names overseas.

Disclaimer: The conversation which this piece makes reference to took place before the COVID-19 pandemic hit South Africa.

"I said it for 10 years that I'm going to work with Beyoncé, and everybody laughed for those 10 years. And I said it with conviction. Today, I'm on a Grammy-nominated album [on a song] with Beyoncé right now," says Moonchild Sanelly referring to the song "MY POWER" in which she's featured in alongside Busiswa, Nija, Yemi Alade, Tierra Whack and of course Queen B herself. The track is a fan-favorite from the Lion King: The Gift soundtrack album curated by Beyoncé. Moonchild is pulling out these receipts to elaborate a point she just made about self-belief which helped her build a career that's recognized globally, a feat very few South African artists have achieved.

A few of those artists— Jeremy Loops, Shimza and Juliet Harding (a member of the versatile electronic band GoodLuck)—are on the podium alongside Moonchild during the Midem Africa Conference in Langa, Cape Town towards the end of February. The four musicians are in conversation with Trenton Birch, musician and founder of Bridges for Music Academy, sharing their secrets to breaking into the highly competitive and advanced music markets of mainly Europe and the US.

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