The talented illustrator and street artist produced three unique designs for Nike's iconic Air Force 1 Low sneaker collection.
Karabo Poppy is an award-winning South African illustrator, graphic designer and street artist. The majority of her work has been inspired by signature geometric patterns and vibrant African aesthetics.
Recently, she became the first ever South African artist to collaborate with Nike on their iconic Air Force 1 Low sneaker collection. Nike By You, which offers sneakerheads the opportunity to get some dope custom-made sneakers, teamed up with Karabo Poppy to design three unique sneakers whose aesthetic is distinctly African. Design-wise, the sneakers go where Nike itself has never gone and it's exactly what gives them a striking quality—they're hard to miss.
In a matter of days, the sneaker collection had completely sold out globally, yet another feat for a South African artist. And so naturally, we caught up with Karabo Poppy to talk about the success of her sneaker collaboration, what it feels like making history within sneaker culture and some of the biggest lessons she's learnt in the process.
This interview has been edited for length and clarity.