Interview

Interview: TOBi Is Making Unapologetic Soul Music

We talk to the Nigerian-Canadian artist about his latest project ELEMENTS, his creative process, mental health and more.

It's a big year for music, and in the midst of many good drops from the motherland and beyond, we caught up with Nigerian-Canadian singer/songwriter TOBi to discuss his recently released 10-track project ELEMENTS.

ELEMENTS is a fusion of old-school soul, contemporary rap sequences, clever lyrical symbols & metaphors. and melancholic vibes which reference TOBi's Nigerian heritage through afrobeats, the reality of his life and the state of the world today. The compilation features production from Nigerian producer Juls on "Dollas and Cents" and "Made Me Everything and Shine."

Below, we also discuss his creative process and passion for mental health with the announcement of an exciting collaboration. "I'm attracted and curious about so many things in life that I can't help but bring [them] into my world and craft," the multi-genre artist says.

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Video

Watch TOBi & Juls' New Music Video for 'Dollas and Cents'

Video Premiere: The rising Nigerian-Canadian artist TOBi shares a playful FaceTime video set across Lagos and Toronto.

TOBi comes through with the new cross-Atlantic visuals for his latest single "Dollas and Cents," which sees him linking up with producer Juls.

The new music video, which we're premiering here today, sees the rising Nigerian-Canadian artist looking towards his birthplace of Lagos for a story that speaks to our current times. Directed by C.S., the new clip toggles between Lagos and Toronto scenes as TOBi and dancer Tiwa Pearl (who was recently in Black is King) playfully connect through a FaceTime call.

"I was supposed to be in Nigeria in March 2020 for the first time since I left as a child," mentions TOBi. "The pandemic ruined that plan but I still wanted to connect with the motherland and cook up a video across the Atlantic. so that's exactly what we did and it was a dope experience to work with creatives in the Naija scene."

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