There’s A New App Changing The Natural Hair Industry For African Women

Getting to the root of Tress, a new Ghana-based hair inspiration app by black women for black women.

Tress founders Cassandra Sarfo, Esther Olatunde and Priscilla Hazel. Courtesy of Tress.
By now it’s no secret: black hair is big business. Whether it’s New York, Paris or Lagos, black women like to experiment with their hair, and they’re willing to spend on it.

Documentaries such as Chris Rock’s critically acclaimed Good Hair explored the central role hair plays in the black community. In the United States, where the black hair industry is projected to reach $761 million by 2017, black women spend nine times more on hair than other racial demographics.

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