News Brief
L-R Ezegozie Eze of Universal Music Nigeria, Chidi Okeke of Groove Platforms, Sipho Dlamini of Universal Music Sub-Saharan Africa and Ulrik Cahn of Emerg. Photo courtesy of BWL Agency.

Nigerian Music Streaming Start-Up uduX Links with Universal Music Group for a Liscensing Partnership

This deal makes Universal Music Group the first music company to partner with a Nigerian music streaming platform.

uduX, Nigeria's first domestic subscription-based music store and streaming service, has leveled up with this new partnership with Universal Music Group (UMG).

The two companies have announced a licensing agreement, making UMG the first major music company to partner with a Nigerian music streaming platform. Under the agreement, uduX will distribute music from UMG's labels through its streaming service in Nigeria—where users now have access to an extensive catalog of both Nigerian and recording artists from all over the world, including Tekno, Nicki Minaj, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole and more.

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