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This Video Challenges You to "Get it Back"​

Throw off the constraints of western culture and embrace the richness of African tradition.

Sponsor content from Castle Milk Stout

Everyday we scour the continent for the latest in music and culture from African artists. And while style and innovation are in abundance, African creators are often overshadowed by their western counterparts. European language, culture and beauty still dominates African life both on the continent and abroad. Despite our rich traditions, African cultures are seen as second rate, something to be shed in favor of those of the west. With globalisation and international media intent on erasing what makes a place unique, it's up to us to stand up for what's ours.

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