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Teni the Entertainer's 'Sugar Mummy' Is an Anthem for Women Who are 'Proud to Be Different'


"There's an assumption that women have to look a certain way to be feminine, but I don't want to conform to that stereotype. My thing is this: You don't get to decide how I choose to live my life," the artist tells Vogue Magazine.

Nothing can hold Teni the Entertainer back, and this message is clear as ever in her latest music video "Sugar Mummy."

In the upbeat song, the artist lets the world know that she's willing to take on anyone who gets in her way—especially the haters and naysayers. In the song's lively music video, directed by DK, the artist can be seen doing just that—taking on folks on the street before having an intense, but hilarious eba and chicken eating contest with popular Nigerian actress Eniola Badmus.

READ: Teni the Entertainer is the Breakout Star of 2018

"I want to make 'Sugar Mummy' a positive term," says the artist in a recent profile in Vogue. "She is a woman with swag, who looks good, who is proud to be different."


Teni - Sugar Mummy (Official Viral Video) youtu.be

The 26-year-old artist spoke with the magazine about her time attending a "PWI" in the States, her style and love for sneakers, as well as her dedication to owning who she is despite the pressures often placed on women to look and act a certain way:

There's an assumption that women have to look a certain way to be feminine, but I don't want to conform to that stereotype. My thing is this: You don't get to decide how I choose to live my life. I'm being me—respect that.

She also discussed using her growing platform for good, revealing a time when she helped a fan going through a dire situation.

This girl was on the verge of committing suicide, so I immediately got her number and reached out to her," she says. "She explained that watching my funny Instagram videos had kept her going. It was in that moment that I realized how powerful my influence can be. If I can be a source of hope and joy to somebody, then I'm doing something right.

When we caught up with the artist last December, she expressed a similar sentiment about wanting to bring people joy through her music and Instagram comedy. "Teni the Entertainer is about bringing positivity into a world that needs a lot of it through entertainment," she told OkayAfrica, "It could be turning societal issues around me into light-hearted moments, or singing about them. Regardless, it is all about making the world a happier place."

With "Sugar Mummy" the artist is keeping good on her mission to deliver feel-good entertainment. Watch the energetic music video above.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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