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The Music Video for Burna Boy's 'Ye' Is Finally Here

Check out the glossy music video for Burna Boy's stellar anthem.

Burna Boy's "Ye" is already a classic in its own right.

The song has been a fan favorite ever since it appeared on his latest album Outside—folks even argued that it should become the new Nigerian national anthem. And the song gained the afro-dancehall a new group of fans, when listeners discovered it when searching for Kanye West's album by the same name.

Needless to say, we've all been anticipating the music video for the standout track, and today it's finally here.


Burna Boy looks fashionable as ever in the glossy video, directed by Clarence Shot It. He's surrounded by equally stylish friends and models and a black Bentley of course—no G-Wagon though. He also pays homage to Fela Kuti—waving a flag with the late afrobeat legend's face on it and standing in front of a mural of him.

Burna Boy told the Fader about the inspiration behind the music video.

"Ye is a song that essentially shows the unrelenting nature of Nigerians (where I'm from). We thrive despite the leadership and circumstances. Everyone has big dreams that logically may or may not be achieved; Aspiring to have a Bentley, g-wagon regardless of their current situation.

He also explained the use of the catchy Nigerian adage used prominently in the song:

"I can't come and kill myself" is an expression that means, you can't dwell on things that aren't working out or looking good, you only have one life after all.

We feel you Burna! Check out the music video for "Ye" below.


Still from "Ye."

Still from "Ye."

Still from "Ye."

Still from "Ye."

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Photo courtesy of @sahraisha

#BlackOutEid​: Young Black Muslims Shine as They Celebrate Eid

Young Black Muslims have found creative ways to celebrate community and share their best Eid looks, even as they #StayAtHome.

Eid Mubarak to our Muslim fam! Today marks Eid al-Fitr, the official end of the Holy Month of Ramadan.

Despite things being a little different this year (on account of the current pandemic, of course) this hasn't stopped many from finding creative ways to fast, pray and connect with their community during these times. It certainly hasn't stopped young Black Muslims from participating in the virtual tradition known as #BlackOutEid while they continue to #StayAtHome.

#BlackOutEid is an annual celebration which highlights the diversity within the Muslim world. It began in 2015, when Aamina Mohamed created the hashtag to combat the erasure of Black people within the community. Since then, the hashtag has been used across social media with Black Muslims using it to share their sharpest Eid looks.

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Rebuilding the Nigerian Fashion Industry After Coronavirus

While the style capital of Africa remains shuttered, Nigerian fashion insiders have an ambitious plan to forge an independent path in a post-COVID world.