Kanye West's Album Title Has Unintentionally Boosted Burna Boy's 'Ye' Streams & We're Here For It
When the universe comes through.
In case you haven't heard Kanye West released his latest album "Ye" on Friday, and while he's currently number one on iTunes, another artist is also reaping the benefits of his album's release.
Burna Boy has also seen a major increase in streams for the afrobeats anthem "Ye" from his latest album Outside due to folks searching for Kanye's album by the same name and stumbling upon his song instead.
The artist shared a video of him and his friends relishing in the inadvertent success of the song on social media. "Thank YE!!! 😂😭 Numbers up 200% 💰," he wrote as a caption.
Thank YE!! 😂😭 Numbers up 200%. 💰💵💴 https://t.co/d4ojvc3VEQ— Burna Boy (@Burna Boy)1528129367.0
It's a glorious mixup, that's totally working out in Burna Boy's favor. We're glad that an even larger audience gets to enjoy the greatness that is "Ye"—a beloved song that many Nigerians want to make the national anthem—no matter how they managed to find it. The song is deserving of all of the hype it's currently receiving.
It seems that unlike Kanye, Burna Boy is earning new listeners based on the quality of his sound, rather than by steering up controversy.
I was looking for Kanye’s new Album so I searched “ye” in Apple Music and happened across song called “Ye” by this… https://t.co/DELbmC144i— King Petty Khalil (@King Petty Khalil)1527881745.0
Thank you Kanye for making “Ye” numbers go up! @burnaboy— Juls Baby (@Juls Baby)1528148565.0
Kanye West did a lot of hype and outburst for his album but it's just so funny how Burna boy is also benefiting fr… https://t.co/hl6JZjZhwD— Iyá Lájè Of Lagos (@Iyá Lájè Of Lagos)1528191670.0
Burnaboy’s Ye sounds better than the whole Kanye West’s YE album.— Mr Momoh (@Mr Momoh)1527930190.0
When God decides it your time he will use the most unthinkable way to bless you..Burna Boys YE track being recognis… https://t.co/3EAoInYR0d— follow back please... (@follow back please...)1528186259.0
People (mostly Americans) are stumbling on Burna Boy's song Ye while searching for Kanye West's album, Ye and many… https://t.co/Uv0hYYKpvg— Africa Facts Zone (@Africa Facts Zone)1528205026.0
Kanye West's Ye album is about to take Burna Boy's YE anthem worldwide. If you know, you know. https://t.co/JOQPOQNHVC— Alimi Ibrahim (@Alimi Ibrahim)1527924982.0
thanks to @kanyewest for exposing our Jewel @burnaboy's own YE to the world more.— K-SOLO 🇳🇬 (@K-SOLO 🇳🇬)1528139340.0