Popular
Photo by Travis Matthews.

Kanye West's Album Title Has Unintentionally Boosted Burna Boy's 'Ye' Streams & We're Here For It

When the universe comes through.

In case you haven't heard Kanye West released his latest album "Ye" on Friday, and while he's currently number one on iTunes, another artist is also reaping the benefits of his album's release.

Burna Boy has also seen a major increase in streams for the afrobeats anthem "Ye" from his latest album Outside due to folks searching for Kanye's album by the same name and stumbling upon his song instead.

The artist shared a video of him and his friends relishing in the inadvertent success of the song on social media. "Thank YE!!! 😂😭 Numbers up 200% 💰," he wrote as a caption.


It's a glorious mixup, that's totally working out in Burna Boy's favor. We're glad that an even larger audience gets to enjoy the greatness that is "Ye"—a beloved song that many Nigerians want to make the national anthem—no matter how they managed to find it. The song is deserving of all of the hype it's currently receiving.

It seems that unlike Kanye, Burna Boy is earning new listeners based on the quality of his sound, rather than by steering up controversy.









Interview
Photo by Toka Hlongwane.

Toka Hlongwane’s Photo Series ‘Impilo ka Darkie’ Aims to Give an Insight Into Black South Africans’ Experiences

With his latest photo series, 'Impilo ka Darkie', South African photographer Toka Hlongwane offers an imperfect but compelling insight into the lives of the people he has encountered through his travels.

Toka Hlongwane is a Johannesburg-based documentary photographer whose work often casts a lens on society's underclass. His most recent photo series, Impilo ka Darkie, shot over five years, is Hlongwane's attempt to answer two questions: what does it mean to be Black? And, above that, what is the measure of Black life?

Part of Impilo ka Darkie's appeal is that it also documents Hlongwane's growth as a photographer. As the years roll on, his composition becomes stronger, the focus on his pictures becomes much sharper and a storyline begins to emerge in his work.

Keep reading... Show less

get okayafrica in your inbox

popular.

Kamo Mphela's Latest EP 'Nkulunkulu' is a Must-Listen

While Kamo Mphela's comparison to the late Lebo Mathosa has been front and centre, it's really her vibrant amapiano EP 'Nkulunkulu' that should be centre stage.