amaarae
popular
Camille Storm
Jun. 12, 2018 07:29PM EST

Amaarae's New Music Video for 'Fluid' Is a Beautiful Masterpiece

The rising Ghanaian singer finally unveils the dreamy visuals from her debut EP, Passionfruit Summers.

Born in New York and raised across Accra, Atlanta and New Jersey, Ama Serwah Genfi, also known as Amaarae, is a 23-year-old singer, songwriter and producer with an atmospheric sound that's characterized by her alluring lyricism and vulnerable melodies.

The singer's debut project, Passionfruit Summers, was released on all platforms November of last year. The 6-track project is a luscious blend of electronic and soulful R&B and with it she proves to be one of the brightest stars from the new school of Ghanaian music.

If you have not already been seduced by the sweet and sultry vocals from her EP, then the new visual for her song "Fluid" will surely be enough to get you hooked.

Shot in Accra and directed by Fotombo , this music video is an aesthetically pleasing masterpiece. While these visuals are simple and straight-forward, the dynamic color palettes will have you transfixed as the R&B crooner relaxes in a milky bathtub filled with flowers.

Watch Amaarae's video for "Fluid" and listen to her full EP below.


ghana fluid amaarae
popular
Rema, image courtesy of the artist.

Burna Boy, Tiwa Savage, Rema, Teni & More Win Big at 2020 Soundcity MVP Awards

Check out the complete list of 2020 winners.

The Soundcity MVP Awards, the annual award show that recognizes the best and biggest in African music, took place over the weekend at the Eko Convention Centre in Lagos, Nigeria. Some of the biggest names in African entertainment took home awards.

The show was hosted by South African star Bonang Matheba and featured performances from Diamond Platnumz, Tekno, Tiwa Savage, Stonebwoy and more.

The big winner of the night was none other than Burna Boy, who took home the award for African Artiste of the Year for the second time, the first time being in 2018 in which his mother, Bose Ogulu gave us that memorable acceptance speech warning us "to expect more madness." He also won Song of the Year for "Killin Dem," as well as Best Male MVP.

Keep reading...
popular
Photo by Abena Boamah.

Photos: Here's What Happened at Daily Paper & Free the Youth's Design Talk for Accra's Young Creatives

Founders of the popular brands discussed all things African streetwear in a conversation facilitated by OkayAfrica and moderator Amarachi Nwosu.

Last week, Amsterdam-based, African-owned streetwear brand Daily Paper and Ghanaian streetwear label Free the Youth held a talk for young creatives at the Mhoseenu design studio in Accra, Ghana.

Moderated by Melanin Unscripted creator Amarachi Nwosu and presented in partnership with OkayAfrica, the design-based conversation explored everything from sustainable practices in manufacturing, to the overall evolution of streetwear globally. The founders of Free the Youth, which was been called Ghana's number one streetwear brand, expanded on how they've been able to build their audience, and shared details about their community-based initiatives.

They event, which took place at the Daily Paper Pop-up Store in Accra last Friday, drew a fashionable and creative-minded crowd ready to partake in a design discussion between West Africa and Europe.

Check out some of the action that took place at the Daily Paper x FYT event below, with photos by Abena Boamah.

Find more upcoming OkayAfrica events here.

Keep reading...
popular
Still from YouTube.

Yemi Alade Enlists Djimon Hounsou for New Music Video 'Remind You'

The veteran Beninese actor stars in the sultry music for Yemi Alade's latest single.

Yemi Alade shares her latest music video for her single "Remind You," and it stars none other than celebrated Hollywood actor Djimon Hounsou.

"Remind You" is a sultry R&B track from the singer's latest album, 2019's Woman of Steel. The vibrant music video, directed by Ovie Etseyatse, sees the singer gallivanting in an empty mansion in various elegant gowns. Honsou graces the screen throughout the video as well, but the two don't meet until the very end, when things take a funny and unexpected turn.

Keep reading...
Interview
Photo courtesy of Afro Nation.

Interview: Afro Nation Festival's Smade On Unifying Africans Across the Continent & Diaspora

As the festival prepares to make its Puerto Rico debut this spring, we sat down with Afro Nation co-founder Adesegun Adeosun aka Smade to talk about how it all started and what the future holds.

Within minutes of speaking with Adesegun Adeosun, it's apparent that Afro Nation is much more than an urban music festival.

The Afro Nation co-founder, better known as Smade, talks passionately about connecting Africans across the globe. In less than a year since its debut edition, Afro Nation has successfully done this and gone on to establish itself as the largest festival celebrating African culture on the continent and in the diaspora.

This year, Afro Nation will touch down in Puerto Rico for the first time over spring break—from the 18th to the 21st of March—on the beach of Balneario de Carolina. Headliners will include Burna Boy, Chronixx, Davido, 2Baba, Naira Marley and many more.

As the festival prepares to make its Puerto Rico debut this spring, we sat down with Smade to talk about Afro Nation, how it all started and what the future holds.

This interview has been edited for length and clarity.

Keep reading...

get okayafrica in your inbox

news.

popular.