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Amaarae's New Music Video for 'Fluid' Is a Beautiful Masterpiece

The rising Ghanaian singer finally unveils the dreamy visuals from her debut EP, Passionfruit Summers.

Born in New York and raised across Accra, Atlanta and New Jersey, Ama Serwah Genfi, also known as Amaarae, is a 23-year-old singer, songwriter and producer with an atmospheric sound that's characterized by her alluring lyricism and vulnerable melodies.

The singer's debut project, Passionfruit Summers, was released on all platforms November of last year. The 6-track project is a luscious blend of electronic and soulful R&B and with it she proves to be one of the brightest stars from the new school of Ghanaian music.

If you have not already been seduced by the sweet and sultry vocals from her EP, then the new visual for her song "Fluid" will surely be enough to get you hooked.


Shot in Accra and directed by Fotombo , this music video is an aesthetically pleasing masterpiece. While these visuals are simple and straight-forward, the dynamic color palettes will have you transfixed as the R&B crooner relaxes in a milky bathtub filled with flowers.

Watch Amaarae's video for "Fluid" and listen to her full EP below.


Interview
Photo: Benoit Peverelli

Interview: Oumou Sangaré Proves Why She's the Songbird of Wassoulou

We caught up with the Malian singer to talk about her new Acoustic album, longevity as an artist, and growing up in Mali.

When Oumou Sangaré tells me freedom is at her core, I am not surprised. If you listen to her discography, you'll be hard-pressed to find a song that doesn't center or in some way touch on women's rights or child abuse. The Grammy award-winning Malian singer has spent a significant part of her career using her voice to fight for the rights of women across Africa and the world, a testimony to this is her naming her debut studio album Moussolou, meaning Woman. The album, a pure masterpiece that solidified Oumou's place amongst the greats and earned her the name 'Songbird of Wassoulou,' was a commercial success selling over 250,000 records in Africa and would in turn go on to inspire other singers across the world.

On her latest body of work Acoustic, a reworking of her critically acclaimed 2017 album Mogoya, Oumou Sangaré proves how and why she earned her accolades. The entirety of the 11-track album was recorded within two days in the Midi Live studio in Villetaneuse in 'live' conditions—with no amplification, no retakes or overdubs, no headphones. Throughout the album, using her powerful and raw voice that has come to define feminism in Africa and shaped opinions across the continent, Oumou boldly addresses themes like loss, polygamy and female circumcision.

We caught up with the Malian singer at the studio she is staying while in quarantine to talk about her new album, longevity as an artist, and growing up in Mali.

This interview has been edited and condensed for clarity.

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