News Brief

South African hip hop duo B3nchMarQ recently shared the visuals of their new single 'New Friend$'

B3nchMarQ Shares The Music Video For 'New Friend$' Featuring A-Reece

South African hip-hop duo B3nchmarQ's new visuals for the single 'New Friend', featuring A-Reece, are a depiction of the quintessential boys' night out.

South African rap duo B3nchMarQ has officially released their music video for New Friend$ featuring A-Reece. The single comes off their recently released 18-track offering Power Trip Album which dropped in March 2021. The visuals for New Friend$ are a montage of a chilled night out with the entourage and were shot in Pretoria, A-Reece and B3nchMarQ's hometown.

The New Friend$ music video kicks off at a filling station, a usual meet-up point before a night out. A-Reece performs the infectious bridge standing between the duo, who are each sitting on white convertible BMWs.

The duo drives around in one of the cars with its top down, oozing a relaxed and monied flair. The image of the three in the car conveys the song's theme well — essentially, that there is no room for new friends, only more money. New Friend$ is about the cutthroat business of going independent in the hip-hop industry, and touches on how money only grows when the friendship group is halved.

The visuals are minimalist and clean, making it an easy watch. Power Trip Album forms the acronym PTA (short for Pretoria), a tribute to the rappers' hometown. The album features KiD X, pH Raw X, ThandoNje and Manu WorldStar to mention a few.

Watch the music video for New Friend$ below and stream PTA on Apple Music and Spotify.

B3NCHMARQ - New Friend$ feat. A-reece (Official Video)


Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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