Boity's Hometown Takes Centre Stage In Her New Music Video
Boity has released the music video for her latest single 'O18's Finest' which features Maglera Doe Boy and Ginger Trill.
South African rapper Boity has finally shared the visuals for her latest single "018's Finest" featuring Maglera Doe Boy and Ginger Trill. The single comes off Boity's EP 4463, which dropped last December. Marked as a fan favourite "018's Finest" borrows from Boity's hometown dialing code. The 31-year-old rapper hails from Potchefstroom, affectionately known as Potch, a quaint town in South Africa's North West province. The music video highlights the lesser known aspects of hip-hop culture in the otherwise sleepy town.
The music video showcases Boity's return, who left as a young girl with colossal dreams to make it in Johannesburg. Clad in a Thebe Magugu jersey dress, the rapper stands out in every scene — especially where she is perched on a wall that South Africans colloquially refer to as a 'stop-nonsense'. Maglera Doe Boy comes in with sly confidence and gives the audience a glimpse of why they call him the abstract vernacular township poet. Ginger Trill joins at the tail end of the music video to give Boity his blessings, a fitting anointing as he was Potch's first-ever rapper to make a name for himself on South Africa's mainstream hip-hop scene. The music video is interspersed with raw footage of unknown parts of Potchefstroom and fans excitedly mingling with the star rapper.
The "018's Finest" music video was shot and directed by Nigel Veggies and captures the pride Potch natives have for their own and marking Boity as their queen. It is, also, an overall celebration of Boity's much-awaited homecoming.
Boity's rap career began in 2018 when she featured on Nasty C's single "Wuz Dat", and startled many who had confined her to just being another actress and media personality. She has since maintained her trajectory in the music business and is adding much-needed female representation in South Africa's hip-hop arena.
Watch "018's Finest" below.
Boity - 018's Finest ft. Maglera Doe Boy, Ginger Trill www.youtube.com
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