Dove Posts Pic Showing Black Woman Turning White After Using Their Soap, The Internet Reacts

After receiving backlash online for what many considered an overtly racist campaign, Dove deleted the pictures and posted an apology.

Dove Posts Pic Showing Black Woman Turning White After Using Their Soap, The Internet Reacts

The beauty brand Dove posted a series of images that show a black woman turning white after using their soap. As the ad continues, the white woman then turns into another black woman, which has led to some people saying those who were upset were “overreacting."

After receiving backlash online for what many considered an overtly racist campaign, Dove deleted the pictures and posted an apology.

Still, peeps weren't having it, and started circulating the images and other examples where the brand had shown some hints of racism in their campaign. One was a label on one of the brand's products, which reads, “Nourishing lotion for normal to dark skin."

Below are some reaction tweets to the saga.

From Your Site Articles
Related
An image of model Iman wearing a black dress posing on a red carpet
Fashion + Beauty

African Models: The Most Iconic Names You Should Know

From the old-school legends to the newer names breaking through, these are the must-know faces of African fashion.

Related
8 Recent Times Luxury Fashion Brands Used African Designs Without Including Africans
Controversial

8 Recent Times Luxury Fashion Brands Used African Designs Without Including Africans

Western labels have been stealing African aesthetics for years, here are just eight recent examples.